Segmentation Code Descriptions

The segmentation cameo code details for the following countries are covered in this section:

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AUSTRALIA

This section provides details of the full range of fields available in the CAMEO Australia Classification and the CAMEO Australia Analysis data suite.

  • CAMEO Australia Classification:

    CAMEO Australia Classification segments Australian households into 53 categories organised into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.

    CAMEO is available for over 40 countries. The CAMEO International code provides a consistent classification that can be used across different countries.

  • CAMEO Australia Analysis:

    CAMEO Australia Analysis labels each postcode according to a select number of discriminators. It provides additional insight for 6 core variables; Presence of Children, Adult Age, Weekly Rent, Household Size, Occupation, Education.

  • IncomeFocus:

    IncomeFocus provides a gross, household income measure in local currency (AUS$ in Australia) at a small geographical level (Meshblock in Australia). IncomeFocus is available across all CAMEO nations and allows organisations to enhance customer acquisition and retention activities by understanding spend capacity and earnings across an entire market.

Australia Category Code

The following table details the category codes defined for Australia:

Australia Category Australia Category Type
1
1A Metropolitan Nouveau Riche
1B Mining Wealth
1C Family Fortunes
1D Big Family Prosperity
2
2A Urban Movers And Shakers
2B High Earning Young Professionals
2C Suburban Style
2D Asset Rich Families
2E Elite Neighbourhoods
2F Affluent Established Communities
2G Old Money
3
3A Affluent Young Families
3B Property Ladder Professionals
3C Family Prosperity
3D Suburban Success
4
4A Middle Age Middle Class
4B Urban Fringe Families
4C Suburban Melting Pot
4D Educated Urban Families
4E White Collar Communities
4F Town And Country
4G Middle Management Households
4H Traditional Agricultural Families
5
5A Diverse Singles And Sharers
5B Bohemian Suburbanites
5D 9 To 5 Normality
5E Home-Sweet-Home
5F Ageing Traditional Communities
6
6A Small Property Singles
6B Big Bungalow Families
6C Mortgaged Out Of Town
6D Retirement Communities
7
7A Fledgling Families
7B Suburban Family Values
7C Established Suburbia
7D Moving With Work
7E Work Families
7F Settled Neighbourhoods
7G Rural Maturity
7H Ageing Out Of Town
8
8A Urban Start-Ups
8B Daily Endeavour
8C Cash Conscious Households
8D Retiring On The Fringe
8E Provincial Austerity
9
9A Service Sector Battlers
9B Striving Modern Families
9C Older Family Strugglers
9D Blue Collar Retirees
10
10A Low Income Families
10B Strained Family Communities
10C Senior Suburban Hardship

Australia Group Code

The following table details the group code defined for Australia:

Australia Group Australia Group Type
1 Upper Crust
2 Urban Achievers
3 Flourishing Families
4 Enterprising Households
5 Home Comfort
6 Aspiring Communities
7 Hardworking Neighbourhoods
8 Modest Means
9 Stretched Society
10 Edge of Town Toil
XX Unclassified / No Population Data

Refer Cameo Australia Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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CANADA

This section categorizes the demographic, economic, geographic and household characteristics of Canadian society.

  • Canada Cluster Classification: Canada Cluster Classification segments Canadian society into 56 clusters and 12 Major Groups.
  • PSYTE HD Canada Analysis: PSYTE HD is developed for all Census 2011 Dissemination Areas (56,000 DAs) and refined at the 6-digit Postal Code unit of analysis (approximately 850,000 postal codes). DAs are the smallest area for which robust census data is published - a de facto neighbourhood base. Each postal code is associated with one representative DA. A postal code may contain a different cluster assignment than its parent DA.

Canada Cluster Code

The following table provides cluster codes and cluster names defined for Canada:

Cluster Cluster Name
01 Canadian Elite
02 Professional Duets
03 Flourishing Families
04 Kids & Comfort
05 Pinnacle View
06 Secure Empty Nesters
07 Fast Lane Families
08 Kids with Space
09 Far East to West
10 Exurban Professionals
11 Urban Bureau
12 Primary Pursuits
13 Suburban Bureau
14 Geeks & Tweets
15 Pickups & Startups
16 Techies & Teachers
17 Emerging Families
18 Working the Dream
19 Old Urban Fringe
20 Jeunes Familles [Young Families]
21 Cozy Rows
22 Euro Generations
23 Dîner pour Deux [Dinner for Two]
24 Condo Vibe
25 Hinterland Hearts
26 Framers & Farmers
27 Grey Collar Burbs
28 High Rise Hopes
29 Stores & Stories
30 Prairie Home
31 Essential Services
32 Trucks & Tradesmen
33 Barns & Barnacles
34 The New East
35 Rods & Rifles
36 Cultured Views
37 Family Business
38 Mobile Blues
39 Québec Multilingue [Multilingual Quebec]
40 Renting for Now
41 Town & Country
42 Ontario Blues
43 Second Shift
44 Hard Hats & Safety Boots
45 Nouveaux Ruraux [New Rural Dwellers]
46 Campagne Québécoise [Quebec Countryside]
47 Cross-Town Hustle
48 High Rise Diversity
49 Ambiance Urbaine [Urban Ambience]
50 North Country Habitats
51 Nouveaux Québécois [New Quebec]
52 Urban Verve
53 Tea & E-Readers
54 Tenants & Twenties
55 Survival Skills
56 De Paye en Paye [Paycheck to Paycheck]
57 Not Classified

Canada Group Code

The group classification for Canada is described below:

Group Group Name
NC Not Classified
P1 Primary-Metropolitan Affluent
P2 Primary-Metropolitan Comfortable
P3 Primary-Metropolitan Mid-Scale
P4 Primary-Metropolitan Lower Middle
P5 Primary-Metropolitan Downscale
S1 Secondary-Metropolitan & Suburban Affluent
S2 Secondary-Metropolitan & Suburban Comfortable
S3 Secondary-Metropolitan & Suburban Mid-Scale
S4 Secondary-Metropolitan & Suburban Lower Middle
S5 Secondary-Metropolitan & Suburban Downscale
T1 Rural & Other Comfortable
T2 Rural & Other Downscale

Refer Cameo Canada Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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FRANCE

This section provides details of the full range of fields available in the CAMEO France Classification and the CAMEO France Analysis data suite.

  • CAMEO France Classification: CAMEO France Classification segments French households into 40 categories organized into 9 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
  • CAMEO France Analysis: CAMEO France Analysis labels each postcode according to a select number of discriminators. It provides additional insight for 4 core variables: Movers, Household Composition, Property Tenure Type and Income & Education.

CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.

Cameo France Category Code

The following table details the category codes defined for France:

France Category France Category Type
1
1A Prosperous Young City Professionals
1B High Flying Pre-Family Households
1C Established Executive Families
1D Ageing City Socialites
2
2A Transient City Singles
2B Cosmopolitan Young Families
2C Affluent Home-Owning Families
2D Professional Commuter Households
3
3A Pre-Family Executive Couples
3B Big City Suburban Families
3C Affluent Commuters In Rural Retreats
3D Established Rural Residences
3E Home-Owning Families On The Urban Fringe
4
4A Young Career Builders
4B New Suburban Settlers
4C Middle Management Commuters
4D Homeowners Nearing Retirement
4E Suburban Pensioners
5
5A White Collar Suburbanites
5B Urban Family Start-Ups
5C Large Country Living Families
5D Settled Rural Residents
5E Retired Rural Empty Nesters
6
6A Big Families In The Banlieues
6B Small City Renters
6C Pastoral Families In Big Abodes
6D Hinterland Blue Collar Families
6E Ageing Agricultural Households
7
7A Market Town Families
7B Multicultural White Collar Communities
7C Large Rural Blue Collar Families
7D Small Town Suburban Workers
7E Rustic Rural Homeowners
8
8A Inner City Singles And Couples
8B Provincial Blue Collar Communities
8C Retiring Metropolitan Households
8D Ageing Small Town Suburbia
9
9A Young Social Renters
9B Diverse Hard Up Households
9C Rural Retirees
XX Unclassified / No Population Data

Cameo France Group Code

The 9 CAMEO France groups and the “XX” group are described below:

France Group France Group Type
1 Wealthy City Society
2 Prosperous Professionals
3 Executive Families
4 Middle Class Communities
5 Commuter Societies
6 Comfortable Families
7 Settled Provincial Communities
8 Less Affluent Neighbourhoods
9 Struggling Households
XX Unclassified / No Population Data

Refer Cameo France Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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GERMANY

This section provides details of the full range of fields available in the CAMEO Germany Classification and the CAMEO Germany Analysis data suite.

  • CAMEO Germany Classification: CAMEO Germany Classification segments German households into 44 categories organised into 9 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
  • CAMEO Germany Analysis: CAMEO Germany Analysis labels each microcell according to a select number of discriminators. It provides additional insight for 3 core variables: Going Grey, Settling Down and Home Comforts.

    CAMEO Analysis is typically used to enrich the inputs into modelling processes or to refine specialised segmentation models.

Cameo Germany Category Code

The following table details the category codes defined for Germany:

Germany Category Germany Category Type
1
1A Affluent Modern Households
1B Elite Suburbia
1C Suburban Riches
1D Wealthy Established Executives
1E Retired Connoisseurs
2
2A Prosperous Younger Families
2B Suburban Comfort
2C Rural Wealth
2D Edge of Town Prosperity
3
3A Kids & Career
3B Consumer Families
3C Achieving Households
3D Maturing Comfortably
4
4A Blossoming Young Families
4B Family Life
4C Maturing Middle Incomes
4D Escaping Nesters
4E Retiring in the Suburbs
5
5A Young Aspirations
5B Young Start-up Households
5C Family First
5D Maturing City Singles and Couples
5E Post Family Urban Households
5F Retired Metropolitan Comfort
6
6A Start-up Couples and Singles
6B Working Class Suburbia
6C Mature Neighbourhoods
6D Working Hard towards Retirement
6E Ageing Urban Dwellers
6F Modest Retirement
7
7A Budding Career Ambitions
7B Young Urban Endeavours
7C Midlife Blue-Collar Workers
7D Stretched Mature Singles & Couples
7E Cash Conscious Retirees
8
8A Low Income Urban Residents
8B Students and Singles
8C Enterprising Households
8D Hard Up Seniors
9
9A Young Family Struggles
9B Blue Collar Petits Bourgeois
9C Underemployed City Singles
9D Urban Hardship
9E Austere Elderly
XX Unclassified / No Population Data

Cameo Germany Group Code

The 9 CAMEO Germany groups and the “X” group are described below:

Germany Group Germany Group Type
1 Wealthy Households
2 Affluent Professionals
3 Flourishing Communities
4 Comfortable Households
5 Settled Society
6 Modest Communities
7 Hard Working Neighbourhoods
8 Stretched Households
9 Urban Travail
X Unclassified / No Population Data

Refer Cameo Germany Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

Note: Records with zero population and CAMEO Category XX have the following Analysis values:

Factor: -99.99999

Decile: -99

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ITALY

This section provides details of the full range of fields available in the CAMEO Italy Classification and the CAMEO Italy Analysis data suite.

  • CAMEO Italy Classification: CAMEO Italy Classification segments Italian households into 51 categories organized into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
  • CAMEO Italy Analysis: CAMEO Italy Analysis labels each postcode according to a select number of discriminators. It provides additional insight for 6 core variables: Presence of Adults aged over 60, Presence of Children, Household Size, Employment Industry Sector, Education and House Size.

    CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.

Cameo Italy Category Code

The following table details the category codes defined for Italy:

Italy Category Italy Category Type
1
1A Wealthy Young & Maturing Owner Occupiers In Exclusive Areas
1B Couples & School Age Families In Modern Hi-Rise Apartments
1C Young & Older Home Owners In Affluent Mixed Areas
1D Mature Couples & Families In Owned & Rented Hi-Rise Urban Flats
1E Flat Dwelling Couples & Families In Wealthy Mixed Areas
2
2A Wealthy Young Couples & Singles In Hi-Rise Urban Apartments
2B Cosmopolitan Couples, Singles & Young Families In Older Properties
2C Executive Young Couples & Singles In Cosmopolitan Areas
3
3A Home Owning Couples & Families In Mixed Areas
3B Comfortable Young & Older Households In Mixed Tenure
3C Educated Mixed Age Homeowners In Mixed Age Properties
3D Mature Home Owning Couples & Families In Rural & Suburban Areas
4
4A Young Cosmopolitan Couples & Singles In Owned & Rented Flats
4B Young & Retired Urban Couples & Singles In Small Hi-Rise Flats
4C Mature & Retired Homeowners In Low-Rise Housing
5
5A Highly Educated Older & Mature Households In Urban Flats
5B Older & Retired Couples & Singles In Urban Apartments
5C Older Home Owning Couples & Singles In Mixed Areas
5D Retired Couples & Singles In Comfortable Communities
6
6A Mixed Age Couples & Families In Rural & Suburban Regions
6B Older Couples & Families In Owner Occupied Properties
6C Couples, Singles & Young Families In Less Affluent Cosmopolitan Areas
6D Young & Older Couples & Families In Owner Occupied Housing
6E Mixed Age Couples & Singles In Poor Quality Housing
6F Less Affluent Couples & Families In Suburban & Outlying Communities
6G Maturing Couples & Families In Rural & Suburban Lo-Rise Housing
7
7A Older & Retired Couples & Young Singles In Areas Of Mixed Tenure
7B Less Affluent Mature Households In Rural & Suburban Communities
7C Mature Home owning Couples & Singles In Mixed Areas
7D Retired Couples & Singles In Poor Quality Housing
7E Mature Couples & Mixed Age Families In Lo-Rise Properties
8
8A Mature Home Owning Couples & Families In Mixed Areas
8B Young & Older Couples & Mixed Age Families In Rented Hi-Rise Properties
8C Less Affluent Couples & Families In Areas Of Mixed Tenure
8D Young & Older Couples & Families In Lo-Rise Dwellings
8E Young & Older Households In Small Urban Properties
8F Older Couples & Singles In Urban Family Neighbourhoods
8G Mixed Age Couples & Families In Less Affluent Mixed Areas
9
9A Home Owning Retired Couples & Mature Families In Single Neighbourhoods
9B Mature Couples & Families In Rural & Suburban Lo-Rise Housing
9C Retired Couples & Singles In Poorer Ethnically Mixed Areas
9D Retired Households In Owned & Rented Properties
9E Elderly Couples & Singles In Small Poor Quality Urban Dwellings
9F Mature Households In Poorer Mixed Areas
10
10A Mature Urban Households In Poor Quality Dwellings
10B Older Homeowners In Poorer Mixed Areas
10C Poorer Homeowners In Rural & Suburban Communities
10D Poorer Couples & Families In Mixed Neighbourhoods
10E Mature Home Owning Couples & Families In Poorer Communities
10F Poorer Young Households In Mixed Areas
10G Mature Households In Lo-Rise Dwellings
XX Unclassified / No Population Data

Cameo Italy Group Code

The 10 CAMEO Italy groups and the “XX” group are described below:

Italy Group Italy Group Type
1 Affluent Couples & Families In Exclusive Areas
2 Affluent & Educated Singles In Urban Neighbourhoods
3 Comfortable Family Neighbourhoods
4 Comfortable Single Neighbourhoods
5 Comfortable Mature Neighbourhoods
6 Less Affluent Households In Rural & Suburban Communities
7 Less Affluent Mature & Retired Neighbourhoods
8 Less Affluent Mixed Neighbourhoods
9 Poorer Retired Neighbourhoods
10 Poorer Mixed Households
XX Unclassified / No Population Data

Refer Cameo Italy Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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UK

This section outlines the postcode labels that can be used to segment, code and profile customer files for analyzing the characteristics of customers and responders.
  • Cameo UK Classification: CAMEO UK classification contains 57 categories structured around 10 key marketing groups.

Cameo UK Category Code

The following table details the category codes defined for UK:

UK Category UK Category Type
1
1A Opulent Couples & Singles In Executive City & Suburban Areas
1B Wealthy Singles In Small City Flats & Suburban Terraces
1C Urban Living Professional Singles & Couples
1D Wealthy & Educated Singles In Student Areas
2
2A Opulent Older & Retired Households In Spacious Rural Properties
2B Affluent Mature Families & Couples In Large Exclusive Detached Homes
2C Affluent Mature Couples & Singles Some With School Age Children
2D Wealthy Suburban Professionals In Mixed Tenure
3
3A Wealthy Older Families In Spacious Suburban & Rural Detached & Semis
3B Young & Mature Couples & Families In Large Rural Dwellings
3C Well-Off Older Couples & Families In Large Detached & Semis
3D Wealthy Mixed Households Living In Rural Communities
4
4A Executive Households In Suburban Terraces & Semis
4B Professional Homeowners In Detached & Semi Suburbia
4C White Collar Homeowners In Outer Suburbs & Coastal Areas
4D Mature Owner Occupiers In Rural & Coastal Neighbourhoods
4E Couples & Families In Modern Rural & Suburban Developments
4F Mature Couples & Families In Mortgaged Detached & Semis
5
5A Singles, Couples & School Age Families In Mixed Housing
5B Young & Older Single Mortgagees & Renters In Terraces & Flats
5C Mature & Retired Singles In Areas Of Small Mixed Housing
5D Young & Older Households In Coastal, Rural & Suburban Areas
5E Mature Households In Scottish Industrial Suburbs & Rural Communities
5F Young & Older Households In Areas Of Mixed Tenure
5G Older Couples & Singles In Suburban Family Semis
6
6A Less Affluent Communities In Areas Of Mixed Tenure
6B Older & Mature Households In Suburban Semis & Terraces
6C Mixed Households In Mostly Welsh Suburban Communities & Rural Areas
6D Couples & Families With School Age & Older Children In Spacious Semis
6E Mature Households In Less Affluent Suburban & Rural Areas
6F Less Affluent Couples In Suburban Family Neighbourhoods
6G Young Single & Family Communities In Small Terraces & Rented Flats
7
7A Single Mortgagees & Renters In Pre-School Family Neighbourhoods
7B Singles & Families In Ethnically Mixed Inner City & Suburban Areas
7C Young Flat Dwelling Singles & Couples In Inner City Student Areas
7D Young Singles, Couples & Students In Urban Areas
7E Young Singles In Privately Rented & Housing Association Properties
8
8A Poorer Retired Households In Owned & Rented Accommodation
8B Older & Mature Households In Suburban Areas Of Mixed Tenure
8C Older Households With School Age Children In Towns & Suburbs
8D Poorer Young Singles In Suburban Family Areas
8E Mixed Mortgagees & Council Tenants In Outer Suburbs
8F Singles & Couples In Small Terraced Properties
9
9A Poorer Singles In Outer Suburban Family Neighbourhoods
9B Poorer Singles & Families In Mixed Tenure
9C Suburban Scottish Households In Small Terraces & Flats
9D Ethnically Mixed Young Families & Singles In Terraced Housing
9E Poorer Couples & School Age Families In Terraced & Semis
9F Flat Dwellers In Council & Housing Association Accommodation
9G Young & Older Households In Housing Association & Mortgaged Homes
10
10A Hi-Rise Flat Dwellers In Cosmopolitan Areas Of Mixed Tenure
10B Council Tenants & Mortgagees In Scottish Suburbia
10C Poorer Mortgagees & Council Renters In Family Neighbourhoods
10D Singles & Single Parents In Suburban Hi-Rise Flats
10E Mature Households In Small Terraces & Semis
10F Poorer Singles In Local Authority Family Neighbourhoods
10G Single Renters In Mixed Age Hi-Rise Communities
XXX Communal Establishments In Mixed Neighbourhoods

Cameo UK Group Code

The 10 CAMEO UK groups are described below:

UK Group UK Group Type % UK Households
1 Affluent Singles & Couples In Exclusive Urban Neighbourhoods 3.47%
2 Wealthy Neighbourhoods Nearing & Enjoying Retirement 3.63%
3 Affluent Home Owning Couples & Families In Large Houses 11.45%
4 Suburban Homeowners In Smaller Private Family Homes 13.76%
5 Comfortable Mixed Tenure Neighbourhoods 9.51%
6 Less Affluent Family Neighbourhoods 13.93%
7 Less Affluent Singles & Students In Urban Areas 6.07%
8 Poorer White & Blue Collar Workers 15.65%
9 Poorer Family & Single Parent Households 10.86%
10 Poorer Council Tenants Including Many Single Parents 11.34%

Cameo Financial Category Code

The CAMEO Financial Groups are subdivided into 42 categories for greater discrimination, providing a better understanding of the socio-economic make-up of each group. The following table details the codes present within the CAMEO_FINC field and provides descriptions of each category.

Financial Category Code Financial Category Type
Lowest Risk
11 Older Semi-Detached Neighbourhoods
12 Wealthy Middle-Aged Professionals
13 Retired Couples
14 Less Affluent Council Tenants
15 Comfortable Terraced Residents
16 Young Professionals & Students
Very Low Risk
21 Home Owning Families & Couples
22 Affluent Professionals & Managers
23 Retired Couples In Flats
24 Council Flat Tenants
25 Home Owning Mature Neighbourhoods
26 Educated Young Professionals
Low Risk
31 Older Homeowners
32 Well-Off Professionals
33 Retired Neighbourhoods
34 Poorer Flat Dwellers
35 Terraced Homeowners
36 Young Singles & Cohabitees
Below Average Risk
41 Older Semi-Detached Residents
42 Affluent Professional Homeowners
43 Retired Couples & Singles
44 Council Flat Residents
45 Less Affluent Families & Couples
46 Professional Singles & Cohabitees
Average Risk
51 Less Well-Off Homeowners
52 Mature Professionals & Managers
53 Comfortable Retirees
54 Council Tenants
55 Lower Skilled Neighbourhoods
56 Young Educated Neighbourhoods
Above Average Risk
61 Lower Class Families & Couples
62 Prosperous Families & Couples
63 Older & Retired Households
64 Poorer Council Households
65 Middle-Aged Homeowners
66 Professionals Singles In Flats
Highest Risk
71 Mortgagees & Council Tenants
72 Professional Families & Couples
73 Older & Retired Flat Residents
74 Poorer Unemployed Neighbourhoods
75 Less Affluent Terraced Neighbourhoods
76 Educated Young Singles
XX Communal Establishments In Mixed Neighbourhoods

Cameo Financial Group Code

CAMEO Financial Groups provide seven generic risk types. They give a measure of the risk carried by every postcode in the UK using two significant variables: Value of CCJs and Number of CCJs found within the postcode. The seven group codes available are listed below. Each group has an associated risk factor which is also provided in the table below:

Financial Group Code Financial Group % UK Households Risk Factor - Ratio of CCJs to Households
1 Lowest Risk 19.67% 0% - 0%
2 Very Low Risk 4.65% 0% - 4%
3 Low Risk 5.89% 4% - 6%
4 Below Average Risk 13.77% 6% - 11%
5 Average Risk 18.18% 11% - 20%
6 Above Average Risk 20.24% 20% - 36%
7 Highest Risk 17.28% 36% +

Cameo Income Category Code

The CAMEO Income Categories segment the 8 CAMEO Income Groups into 48 discrete socio-economic and demographic clusters. They provide a greater insight into the type of households within each Income band. The following table outlines the CAMEO Income category codes available and gives a brief description of each:

Income Category Code Income Category Type
Many Households With An Income Over £100k
11 Opulent Families & Couples
12 Professional Detached Homeowners
13 Retired Flat Dwellers
14 Affluent Mixed Neighbourhoods
15 Wealthy Terraced Households
16 Affluent Young Professionals
Many Households With An Income Between £75 - £100k
21 Affluent Families & Couples
22 Older Professional Families
23 Retired Professionals
24 Mixed Occupancy Flats
25 Home Owning Managers & Professionals
26 Educated Couples & Singles
Many Households With An Income Between £50 - £75k
31 Home Owning Families & Couples
32 Professional Detached Neighbourhoods
33 Accomplished Retirees
34 Well-Off Flat Tenants
35 Professional Terraced Residents
36 Young Managers & Professionals
Many Households With An Income Between £40 - £50k
41 Comfortable Families & Couples
42 Managers & Professionals In Detached Homes
43 Retired Homeowners
44 Aspiring Households In Mixed Neighbourhoods
45 Comfortable Terraced Neighbourhoods
46 Professional Singles & Cohabitees
Many Households With An Income Between £30 - £40k
51 Middle-Aged Families & Couples
52 Families & Couples In Detached Housing
53 Retired Flat Tenants
54 Flat Dwelling Families
55 Terraced Homeowners
56 Young Professional Flat Dwellers
Many Households With An Income Between £20 - £30k
61 Families In Semi-Detached Areas
62 Older Detached Neighbourhoods
63 Less Affluent Retired Households
64 Lower Income Tenants
65 Less Affluent Terraced Homeowners
66 Couples & Singles In Flats
Many Households With An Income Between £10 - £20k
71 Lower Skilled Families & Couples
72 Poorer Detached Homeowners
73 Retirees In Less Affluent Areas
74 Lower Class Families
75 Poorer Terraced Communities
76 Young Professionals In Student Areas
Many Households With An Income Less Than £10k
81 Lower Income Older Families
82 Poorer Owner Occupiers
83 Retired Council Flat Tenants
84 Lower Class Council Neighbourhoods
85 Lower Income Terraced Households
86 Couples & Singles In Rented Accommodation
XX Communal Establishments In Mixed Neighbourhoods

Cameo Income Group Code

The following table details the 8 group codes. It also provides a description of each CAMEO Income Group:

Income Group Income Group Description % UK Households Income Index (100=National Average)
1 Many households with an income of over £100K + 0.85% 297 - 1484
2 Many households with an income of between £75 - £100K 3.15% 223 - 297
3 Many households with an income of between £50 - £75K 12.83% 148 - 223
4 Many households with an income of between £40 - £50K 14.32% 119 - 148
5 Many households with an income of between £30 - £40K 18.38% 89 - 119
6 Many households with an income of between £20 - £30K 21.12% 59 - 89
7 Many households with an income of between £10 - £20K 24.38% 30 - 59
8 Many households with an income of less than £10K 4.63% 0 - 30

Cameo Investor Category Code

The CAMEO Investor Groups are subdivided into 42 sub-categories for further differentiation providing an indication of the dominant socio-economic characteristics of each group. The descriptions of each CAMEO Investor Category are as follows:

Investor Category Code Investor Category Type
Serious Investors
11 Older Semi-Detached Neighbourhoods
12 Wealthy Professional Households
13 Older & Retired Professionals
14 City Flat Dwellers
15 Terraced Homeowners
16 Young Professionals
Committed Investors
21 Affluent Homeowners
22 Affluent Professionals
23 Retired Households
24 Urban Flat Dwellers
25 Young & Middle-Aged
26 Single Professionals
Enthusiastic Investors
31 Comfortable Homeowners
32 Prosperous Mortgagees
33 Mature Educated Couples
34 Poorer Flat Dwellers
35 Comfortable Terrace Residents
36 Young Professional Tenants
Active Investors
41 Home Owning Families
42 Affluent Families & Couples
43 Retired Professionals
44 Young Council Tenants
45 Terrace Residents
46 Young & Educated
Interested Investors
51 Less Affluent Homeowners
52 Managers & Professionals
53 Elderly Households
54 Council Tenants
55 Mature Terraced Neighbourhoods
56 Young Educated Singles
Unconcerned Investors
61 Lower Skilled Families
62 Well-Off Homeowners
63 Council Flat Retirees
64 Poorer Council Tenants
65 Poorer Terraced Households
66 Professional Single Tenants
Disinterested Investors
71 Poorly Educated Families
72 Prosperous Mature Homeowners
73 Retired Council Tenants
74 Poorer Council Neighbourhoods
75 Lower Skilled Terrace Residents
76 Young Educated Neighbourhoods
XX Communal Establishments In Mixed Neighbourhoods

Cameo Investor Group Code

CAMEO Investor scores every postcode in the UK by wealth and disposable income using two significant variables: the number of Investors found within a postcode and the value of Shareholdings within a postcode. These are grouped into seven distinct Investor bands, namely:

Investor Group Investor Group Description % UK Households Investor Index (100=National Average)
1 Serious Investors 4.17% 298 - 12241
2 Committed Investors 4.02% 235 - 297
3 Enthusiastic Investors 11.62% 146 - 234
4 Active Investors 20.01% 77 - 145
5 Interested Investors 19.55% 38 - 76
6 Unconcerned Investors 19.36% 5 - 37
7 Disinterested Investors 20.93% 0

Cameo Unemployment Code

CAMEO Unemployment has been built from both long and short-term unemployment rates across male and female claimants gathered at super output level. Postcodes in the UK have been divided into 20 groups as follows:

Unemployment Groups % UK Households % Economically Inactive Households Economic Inactivity Index (100 = UK Average)
1 4.98% 0% - 1.0% 11
2 4.97% 1.0% - 1.5% 18
3 4.98% 1.5% - 1.8% 25
4 4.98% 1.8% - 2.3% 30
5 5% 2.3% - 2.6% 37
6 4.98% 2.6% - 3.1% 43
7 4.99% 3.1% - 3.5% 49
8 4.98% 3.5% - 4.1% 56
9 4.98% 4.1% - 5.0% 64
10 4.98% 5.0% - 5.2% 73
11 4.99% 5.2% - 6.0% 83
12 4.98% 6.0% - 6.8% 95
13 4.98% 6.8% - 7.8% 109
14 4.97% 7.8% - 8.9% 124
15 4.98% 8.9% - 10.2% 142
16 4.98% 10.2% - 11.9% 164
17 4.99% 11.9% - 13.9% 191
18 4.99% 13.9% - 16.6% 226
19 4.99% 16.6% - 21.0% 277
20 4.98% 21.0%+ 408
Note: A “XX” CAMEO Unemployment group refers to a very small number of postcodes with “Communal Establishments In Mixed Neighbourhoods”.

Cameo Property Code

CAMEO Property is built from data on house prices. Postcodes are ranked by their average house price and then grouped into 24 bands. The top five bands each contain 1% of all delivery points, and identify the postcodes with the highest property prices. The remaining 19 bands each contain 5% of all delivery points. Thus, property band one identifies those postcodes with the most expensive houses and band twenty-four those postcodes with the lowest house prices. This provides a simple means of assessing the relative house price for any given postcode. The average house price within each CAMEO Property group is as follows:

Property Group % GB Households Minimum Price (£) Maximum Price (£)
1 0.99% £918,728 +
2 0.99% £708,202 £918,690
3 0.99% £607,375 £708,199
4 1% £544,471 £607,373
5 1% £499,678 £544,470
6 4.98% £378,716 £499,670
7 4.99% £318,383 £378,715
8 4.98% £279,144 £318,382
9 4.98% £250,278 £279,143
10 4.99% £227,162 £250,277
11 4.99% £207,409 £227,161
12 4.98% £190,219 £207,408
13 4.99% £175,197 £190,218
14 4.99% £161,784 £175,196
15 4.98% £149,362 £161,783
16 4.99% £137,710 £149,361
17 4.99% £126,751 £137,709
18 4.98% £116,152 £126,750
19 4.98% £105,725 £116,151
20 4.98% £95,371 £105,724
21 4.98% £85,137 £95,370
22 4.99% £74,772 £85,136
23 4.98% £62,729 £74,771
24 4.99% - £62,728
Note: A “XX” CAMEO Property group refers to a very small number of postcodes with “Communal Establishments In Mixed Neighbourhoods”.

Refer Cameo UK Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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US

This section provides details of the full range of fields available in the CAMEO USA Classification and the CAMEO USA Analysis data suite.

  • Cameo USA Classification: CAMEO USA Classification segments American households into 58 categories organized into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
  • CAMEO USA Analysis: CAMEO USA Analysis labels each postcode according to a select number of discriminators. It provides additional insight for 3 core variables: Presence of Children, Income and Financial Stress.

CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.

Cameo USA Category Code

The following table details the category codes defined for US:

USA Category USA Category Type
1
1A High Society Families
1B Upper Crust Households
1C Asset Rich Families
1D Elite Suburbs
1E Moguls And Mansions
2
2A Skyscraping Nouveau Riche
2B Subtopia
2C Cosmopolitan Suburbia
2D Old Money
3
3A High Flying Families
3B Urban Movers And Shakers
3C Middle Class Managers
3D Professional Urban Families
3E Affluent Established Suburbia
3F Escape To The Country
4
4A Big City Startups
4B Middle Age, Middle Class
4C Urban Success
4D Urbane Melting Pot
4E Settled In The Suburbs
4F Rural Empty Nesters
5
5A Big City Hipsters
5B School Run Families
5C Small Town Suburbia
5D Settled In The City
5E Close To Retirement, Out Of Town
5F Mature Suburbs
5G Comfortable In Retirement
6
6A Studying In The City
6B Suburban Sharers
6C Big Family Values
6D Diverse Urban Mix
6E Settled And Single
6F Established Traditional Neighbourhoods
6G Retirement Communities
7
7A Flown The Nest
7B Struggling Scholars
7C Fledgling Urban Families
7D Coastal Chic
7E Downtown Tenants
7F Maturing In Middle America
7G Retiring Renters
8
8A New Kids On The Block
8B Urban Endeavours
8C Bohemian Broods
8D Blue Collar Bourgeoisie
8E Provincial Fusion
8F Golden Oldies
9
9A Urban Start-Ups
9B Cramped City Families
9C Big City Small Wallet
9D Small Town Family Struggle
9E Low Income Melting Pot
10
10A Stretched Family Start-Ups
10B Struggling Young Families
10C Hard Up Households
10D Big Town Austerity
10E Homeowners In Hardship
XX Unclassified / No Population Data

Cameo USA Group Code

The 10 CAMEO USA groups and the “XX”group are described below:

USA Group USA Group Type
1 American Aristocracy
2 Exclusive Society
3 Prosperous Families
4 Enterprising Households
5 Comfortable Communities
6 Aspiring Consumers
7 Dynamic Neighbourhoods
8 Diverse Communities
9 Stretched Tenants
10 Strained Society
XX Unclassified / No Population Data

Refer Cameo USA Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.

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Note: Cameo International Code is common for all countries.

Cameo International Code

CAMEO International is a classification in its own right, which enables the user to consistently classify and target international consumers according to their affluence and lifestage. This two-digit code is also provided with all our international classifications enabling one country to be accurately compared against another through the power of CAMEO.

CAMEO International is grouped into five income types and then further divided into 25 categories defining their lifestage.

International Code International Type
1 Wealthy Households
11 Pre-Family Couples & Singles
12 Young Couples With Children
13 Families With School Age Children
14 Older Families & Mature Couples
15 Elders In Retirement
2 Prosperous Households
21 Pre-Family Couples & Singles
22 Young Couples With Children
23 Families With School Age Children
24 Older Families & Mature Couples
25 Elders In Retirement
3 Comfortable Households
31 Pre-Family Couples & Singles
32 Young Couples With Children
33 Families With School Age Children
34 Older Families & Mature Couples
35 Elders In Retirement
4 Less Affluent Households
41 Pre-Family Couples & Singles
42 Young Couples With Children
43 Families With School Age Children
44 Older Families & Mature Couples
45 Elders In Retirement
5 Poorer Households
51 Pre-Family Couples & Singles
52 Young Couples With Children
53 Families With School Age Children
54 Older Families & Mature Couples
55 Elders In Retirement
XX Unclassified / No Population Data