Segmentation Code Descriptions
The segmentation cameo code details for the following countries are covered in this section:
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AUSTRALIA
This section provides details of the full range of fields available in the CAMEO Australia Classification and the CAMEO Australia Analysis data suite.
- CAMEO Australia Classification:
CAMEO Australia Classification segments Australian households into 53 categories organised into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
CAMEO is available for over 40 countries. The CAMEO International code provides a consistent classification that can be used across different countries.
- CAMEO Australia Analysis:
CAMEO Australia Analysis labels each postcode according to a select number of discriminators. It provides additional insight for 6 core variables;
Presence of Children,Adult Age,Weekly Rent,Household Size,Occupation,Education.
- IncomeFocus:
IncomeFocus provides a gross, household income measure in local currency (AUS$ in Australia) at a small geographical level (Meshblock in Australia). IncomeFocus is available across all CAMEO nations and allows organisations to enhance customer acquisition and retention activities by understanding spend capacity and earnings across an entire market.
Australia Category Code
The following table details the category codes defined for Australia:
| Australia Category | Australia Category Type |
|---|---|
| 1 | |
| 1A | Metropolitan Nouveau Riche |
| 1B | Mining Wealth |
| 1C | Family Fortunes |
| 1D | Big Family Prosperity |
| 2 | |
| 2A | Urban Movers And Shakers |
| 2B | High Earning Young Professionals |
| 2C | Suburban Style |
| 2D | Asset Rich Families |
| 2E | Elite Neighbourhoods |
| 2F | Affluent Established Communities |
| 2G | Old Money |
| 3 | |
| 3A | Affluent Young Families |
| 3B | Property Ladder Professionals |
| 3C | Family Prosperity |
| 3D | Suburban Success |
| 4 | |
| 4A | Middle Age Middle Class |
| 4B | Urban Fringe Families |
| 4C | Suburban Melting Pot |
| 4D | Educated Urban Families |
| 4E | White Collar Communities |
| 4F | Town And Country |
| 4G | Middle Management Households |
| 4H | Traditional Agricultural Families |
| 5 | |
| 5A | Diverse Singles And Sharers |
| 5B | Bohemian Suburbanites |
| 5D | 9 To 5 Normality |
| 5E | Home-Sweet-Home |
| 5F | Ageing Traditional Communities |
| 6 | |
| 6A | Small Property Singles |
| 6B | Big Bungalow Families |
| 6C | Mortgaged Out Of Town |
| 6D | Retirement Communities |
| 7 | |
| 7A | Fledgling Families |
| 7B | Suburban Family Values |
| 7C | Established Suburbia |
| 7D | Moving With Work |
| 7E | Work Families |
| 7F | Settled Neighbourhoods |
| 7G | Rural Maturity |
| 7H | Ageing Out Of Town |
| 8 | |
| 8A | Urban Start-Ups |
| 8B | Daily Endeavour |
| 8C | Cash Conscious Households |
| 8D | Retiring On The Fringe |
| 8E | Provincial Austerity |
| 9 | |
| 9A | Service Sector Battlers |
| 9B | Striving Modern Families |
| 9C | Older Family Strugglers |
| 9D | Blue Collar Retirees |
| 10 | |
| 10A | Low Income Families |
| 10B | Strained Family Communities |
| 10C | Senior Suburban Hardship |
Australia Group Code
The following table details the group code defined for Australia:
| Australia Group | Australia Group Type |
|---|---|
| 1 | Upper Crust |
| 2 | Urban Achievers |
| 3 | Flourishing Families |
| 4 | Enterprising Households |
| 5 | Home Comfort |
| 6 | Aspiring Communities |
| 7 | Hardworking Neighbourhoods |
| 8 | Modest Means |
| 9 | Stretched Society |
| 10 | Edge of Town Toil |
| XX | Unclassified / No Population Data |
Refer Cameo Australia Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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CANADA
This section categorizes the demographic, economic, geographic and household characteristics of Canadian society.
- Canada Cluster Classification: Canada Cluster Classification segments Canadian society into 56 clusters and 12 Major Groups.
- PSYTE HD Canada Analysis: PSYTE HD is developed for all Census 2011 Dissemination Areas (56,000 DAs) and refined at the 6-digit Postal Code unit of analysis (approximately 850,000 postal codes). DAs are the smallest area for which robust census data is published - a de facto neighbourhood base. Each postal code is associated with one representative DA. A postal code may contain a different cluster assignment than its parent DA.
Canada Cluster Code
The following table provides cluster codes and cluster names defined for Canada:
| Cluster | Cluster Name |
|---|---|
| 01 | Canadian Elite |
| 02 | Professional Duets |
| 03 | Flourishing Families |
| 04 | Kids & Comfort |
| 05 | Pinnacle View |
| 06 | Secure Empty Nesters |
| 07 | Fast Lane Families |
| 08 | Kids with Space |
| 09 | Far East to West |
| 10 | Exurban Professionals |
| 11 | Urban Bureau |
| 12 | Primary Pursuits |
| 13 | Suburban Bureau |
| 14 | Geeks & Tweets |
| 15 | Pickups & Startups |
| 16 | Techies & Teachers |
| 17 | Emerging Families |
| 18 | Working the Dream |
| 19 | Old Urban Fringe |
| 20 | Jeunes Familles [Young Families] |
| 21 | Cozy Rows |
| 22 | Euro Generations |
| 23 | Dîner pour Deux [Dinner for Two] |
| 24 | Condo Vibe |
| 25 | Hinterland Hearts |
| 26 | Framers & Farmers |
| 27 | Grey Collar Burbs |
| 28 | High Rise Hopes |
| 29 | Stores & Stories |
| 30 | Prairie Home |
| 31 | Essential Services |
| 32 | Trucks & Tradesmen |
| 33 | Barns & Barnacles |
| 34 | The New East |
| 35 | Rods & Rifles |
| 36 | Cultured Views |
| 37 | Family Business |
| 38 | Mobile Blues |
| 39 | Québec Multilingue [Multilingual Quebec] |
| 40 | Renting for Now |
| 41 | Town & Country |
| 42 | Ontario Blues |
| 43 | Second Shift |
| 44 | Hard Hats & Safety Boots |
| 45 | Nouveaux Ruraux [New Rural Dwellers] |
| 46 | Campagne Québécoise [Quebec Countryside] |
| 47 | Cross-Town Hustle |
| 48 | High Rise Diversity |
| 49 | Ambiance Urbaine [Urban Ambience] |
| 50 | North Country Habitats |
| 51 | Nouveaux Québécois [New Quebec] |
| 52 | Urban Verve |
| 53 | Tea & E-Readers |
| 54 | Tenants & Twenties |
| 55 | Survival Skills |
| 56 | De Paye en Paye [Paycheck to Paycheck] |
| 57 | Not Classified |
Canada Group Code
The group classification for Canada is described below:
| Group | Group Name |
|---|---|
| NC | Not Classified |
| P1 | Primary-Metropolitan Affluent |
| P2 | Primary-Metropolitan Comfortable |
| P3 | Primary-Metropolitan Mid-Scale |
| P4 | Primary-Metropolitan Lower Middle |
| P5 | Primary-Metropolitan Downscale |
| S1 | Secondary-Metropolitan & Suburban Affluent |
| S2 | Secondary-Metropolitan & Suburban Comfortable |
| S3 | Secondary-Metropolitan & Suburban Mid-Scale |
| S4 | Secondary-Metropolitan & Suburban Lower Middle |
| S5 | Secondary-Metropolitan & Suburban Downscale |
| T1 | Rural & Other Comfortable |
| T2 | Rural & Other Downscale |
Refer Cameo Canada Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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FRANCE
This section provides details of the full range of fields available in the CAMEO France Classification and the CAMEO France Analysis data suite.
- CAMEO France Classification: CAMEO France Classification segments French households into 40 categories organized into 9 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
- CAMEO France Analysis: CAMEO France Analysis labels each postcode according to a
select number of discriminators. It provides additional insight for 4 core
variables:
Movers,Household Composition,Property Tenure TypeandIncome & Education.
CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.
Cameo France Category Code
The following table details the category codes defined for France:
| France Category | France Category Type |
|---|---|
| 1 | |
| 1A | Prosperous Young City Professionals |
| 1B | High Flying Pre-Family Households |
| 1C | Established Executive Families |
| 1D | Ageing City Socialites |
| 2 | |
| 2A | Transient City Singles |
| 2B | Cosmopolitan Young Families |
| 2C | Affluent Home-Owning Families |
| 2D | Professional Commuter Households |
| 3 | |
| 3A | Pre-Family Executive Couples |
| 3B | Big City Suburban Families |
| 3C | Affluent Commuters In Rural Retreats |
| 3D | Established Rural Residences |
| 3E | Home-Owning Families On The Urban Fringe |
| 4 | |
| 4A | Young Career Builders |
| 4B | New Suburban Settlers |
| 4C | Middle Management Commuters |
| 4D | Homeowners Nearing Retirement |
| 4E | Suburban Pensioners |
| 5 | |
| 5A | White Collar Suburbanites |
| 5B | Urban Family Start-Ups |
| 5C | Large Country Living Families |
| 5D | Settled Rural Residents |
| 5E | Retired Rural Empty Nesters |
| 6 | |
| 6A | Big Families In The Banlieues |
| 6B | Small City Renters |
| 6C | Pastoral Families In Big Abodes |
| 6D | Hinterland Blue Collar Families |
| 6E | Ageing Agricultural Households |
| 7 | |
| 7A | Market Town Families |
| 7B | Multicultural White Collar Communities |
| 7C | Large Rural Blue Collar Families |
| 7D | Small Town Suburban Workers |
| 7E | Rustic Rural Homeowners |
| 8 | |
| 8A | Inner City Singles And Couples |
| 8B | Provincial Blue Collar Communities |
| 8C | Retiring Metropolitan Households |
| 8D | Ageing Small Town Suburbia |
| 9 | |
| 9A | Young Social Renters |
| 9B | Diverse Hard Up Households |
| 9C | Rural Retirees |
| XX | Unclassified / No Population Data |
Cameo France Group Code
The 9 CAMEO France groups and the “XX” group are described below:
| France Group | France Group Type |
|---|---|
| 1 | Wealthy City Society |
| 2 | Prosperous Professionals |
| 3 | Executive Families |
| 4 | Middle Class Communities |
| 5 | Commuter Societies |
| 6 | Comfortable Families |
| 7 | Settled Provincial Communities |
| 8 | Less Affluent Neighbourhoods |
| 9 | Struggling Households |
| XX | Unclassified / No Population Data |
Refer Cameo France Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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GERMANY
This section provides details of the full range of fields available in the CAMEO Germany Classification and the CAMEO Germany Analysis data suite.
- CAMEO Germany Classification: CAMEO Germany Classification segments German households into 44 categories organised into 9 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
- CAMEO Germany Analysis: CAMEO Germany Analysis labels each microcell
according to a select number of discriminators. It provides additional insight
for 3 core variables:
Going Grey,Settling DownandHome Comforts.CAMEO Analysis is typically used to enrich the inputs into modelling processes or to refine specialised segmentation models.
Cameo Germany Category Code
The following table details the category codes defined for Germany:
| Germany Category | Germany Category Type |
|---|---|
| 1 | |
| 1A | Affluent Modern Households |
| 1B | Elite Suburbia |
| 1C | Suburban Riches |
| 1D | Wealthy Established Executives |
| 1E | Retired Connoisseurs |
| 2 | |
| 2A | Prosperous Younger Families |
| 2B | Suburban Comfort |
| 2C | Rural Wealth |
| 2D | Edge of Town Prosperity |
| 3 | |
| 3A | Kids & Career |
| 3B | Consumer Families |
| 3C | Achieving Households |
| 3D | Maturing Comfortably |
| 4 | |
| 4A | Blossoming Young Families |
| 4B | Family Life |
| 4C | Maturing Middle Incomes |
| 4D | Escaping Nesters |
| 4E | Retiring in the Suburbs |
| 5 | |
| 5A | Young Aspirations |
| 5B | Young Start-up Households |
| 5C | Family First |
| 5D | Maturing City Singles and Couples |
| 5E | Post Family Urban Households |
| 5F | Retired Metropolitan Comfort |
| 6 | |
| 6A | Start-up Couples and Singles |
| 6B | Working Class Suburbia |
| 6C | Mature Neighbourhoods |
| 6D | Working Hard towards Retirement |
| 6E | Ageing Urban Dwellers |
| 6F | Modest Retirement |
| 7 | |
| 7A | Budding Career Ambitions |
| 7B | Young Urban Endeavours |
| 7C | Midlife Blue-Collar Workers |
| 7D | Stretched Mature Singles & Couples |
| 7E | Cash Conscious Retirees |
| 8 | |
| 8A | Low Income Urban Residents |
| 8B | Students and Singles |
| 8C | Enterprising Households |
| 8D | Hard Up Seniors |
| 9 | |
| 9A | Young Family Struggles |
| 9B | Blue Collar Petits Bourgeois |
| 9C | Underemployed City Singles |
| 9D | Urban Hardship |
| 9E | Austere Elderly |
| XX | Unclassified / No Population Data |
Cameo Germany Group Code
The 9 CAMEO Germany groups and the “X” group are described below:
| Germany Group | Germany Group Type |
|---|---|
| 1 | Wealthy Households |
| 2 | Affluent Professionals |
| 3 | Flourishing Communities |
| 4 | Comfortable Households |
| 5 | Settled Society |
| 6 | Modest Communities |
| 7 | Hard Working Neighbourhoods |
| 8 | Stretched Households |
| 9 | Urban Travail |
| X | Unclassified / No Population Data |
Refer Cameo Germany Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
Factor: -99.99999
Decile: -99
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ITALY
This section provides details of the full range of fields available in the CAMEO Italy Classification and the CAMEO Italy Analysis data suite.
- CAMEO Italy Classification: CAMEO Italy Classification segments Italian households into 51 categories organized into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
- CAMEO Italy Analysis: CAMEO Italy Analysis labels each postcode according to a select
number of discriminators. It provides additional insight for 6 core variables:
Presence of Adults aged over 60,Presence of Children,Household Size,Employment Industry Sector,EducationandHouse Size.CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.
Cameo Italy Category Code
The following table details the category codes defined for Italy:
| Italy Category | Italy Category Type |
|---|---|
| 1 | |
| 1A | Wealthy Young & Maturing Owner Occupiers In Exclusive Areas |
| 1B | Couples & School Age Families In Modern Hi-Rise Apartments |
| 1C | Young & Older Home Owners In Affluent Mixed Areas |
| 1D | Mature Couples & Families In Owned & Rented Hi-Rise Urban Flats |
| 1E | Flat Dwelling Couples & Families In Wealthy Mixed Areas |
| 2 | |
| 2A | Wealthy Young Couples & Singles In Hi-Rise Urban Apartments |
| 2B | Cosmopolitan Couples, Singles & Young Families In Older Properties |
| 2C | Executive Young Couples & Singles In Cosmopolitan Areas |
| 3 | |
| 3A | Home Owning Couples & Families In Mixed Areas |
| 3B | Comfortable Young & Older Households In Mixed Tenure |
| 3C | Educated Mixed Age Homeowners In Mixed Age Properties |
| 3D | Mature Home Owning Couples & Families In Rural & Suburban Areas |
| 4 | |
| 4A | Young Cosmopolitan Couples & Singles In Owned & Rented Flats |
| 4B | Young & Retired Urban Couples & Singles In Small Hi-Rise Flats |
| 4C | Mature & Retired Homeowners In Low-Rise Housing |
| 5 | |
| 5A | Highly Educated Older & Mature Households In Urban Flats |
| 5B | Older & Retired Couples & Singles In Urban Apartments |
| 5C | Older Home Owning Couples & Singles In Mixed Areas |
| 5D | Retired Couples & Singles In Comfortable Communities |
| 6 | |
| 6A | Mixed Age Couples & Families In Rural & Suburban Regions |
| 6B | Older Couples & Families In Owner Occupied Properties |
| 6C | Couples, Singles & Young Families In Less Affluent Cosmopolitan Areas |
| 6D | Young & Older Couples & Families In Owner Occupied Housing |
| 6E | Mixed Age Couples & Singles In Poor Quality Housing |
| 6F | Less Affluent Couples & Families In Suburban & Outlying Communities |
| 6G | Maturing Couples & Families In Rural & Suburban Lo-Rise Housing |
| 7 | |
| 7A | Older & Retired Couples & Young Singles In Areas Of Mixed Tenure |
| 7B | Less Affluent Mature Households In Rural & Suburban Communities |
| 7C | Mature Home owning Couples & Singles In Mixed Areas |
| 7D | Retired Couples & Singles In Poor Quality Housing |
| 7E | Mature Couples & Mixed Age Families In Lo-Rise Properties |
| 8 | |
| 8A | Mature Home Owning Couples & Families In Mixed Areas |
| 8B | Young & Older Couples & Mixed Age Families In Rented Hi-Rise Properties |
| 8C | Less Affluent Couples & Families In Areas Of Mixed Tenure |
| 8D | Young & Older Couples & Families In Lo-Rise Dwellings |
| 8E | Young & Older Households In Small Urban Properties |
| 8F | Older Couples & Singles In Urban Family Neighbourhoods |
| 8G | Mixed Age Couples & Families In Less Affluent Mixed Areas |
| 9 | |
| 9A | Home Owning Retired Couples & Mature Families In Single Neighbourhoods |
| 9B | Mature Couples & Families In Rural & Suburban Lo-Rise Housing |
| 9C | Retired Couples & Singles In Poorer Ethnically Mixed Areas |
| 9D | Retired Households In Owned & Rented Properties |
| 9E | Elderly Couples & Singles In Small Poor Quality Urban Dwellings |
| 9F | Mature Households In Poorer Mixed Areas |
| 10 | |
| 10A | Mature Urban Households In Poor Quality Dwellings |
| 10B | Older Homeowners In Poorer Mixed Areas |
| 10C | Poorer Homeowners In Rural & Suburban Communities |
| 10D | Poorer Couples & Families In Mixed Neighbourhoods |
| 10E | Mature Home Owning Couples & Families In Poorer Communities |
| 10F | Poorer Young Households In Mixed Areas |
| 10G | Mature Households In Lo-Rise Dwellings |
| XX | Unclassified / No Population Data |
Cameo Italy Group Code
The 10 CAMEO Italy groups and the “XX” group are described below:
| Italy Group | Italy Group Type |
|---|---|
| 1 | Affluent Couples & Families In Exclusive Areas |
| 2 | Affluent & Educated Singles In Urban Neighbourhoods |
| 3 | Comfortable Family Neighbourhoods |
| 4 | Comfortable Single Neighbourhoods |
| 5 | Comfortable Mature Neighbourhoods |
| 6 | Less Affluent Households In Rural & Suburban Communities |
| 7 | Less Affluent Mature & Retired Neighbourhoods |
| 8 | Less Affluent Mixed Neighbourhoods |
| 9 | Poorer Retired Neighbourhoods |
| 10 | Poorer Mixed Households |
| XX | Unclassified / No Population Data |
Refer Cameo Italy Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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UK
- Cameo UK Classification: CAMEO UK classification contains 57 categories structured around 10 key marketing groups.
Cameo UK Category Code
The following table details the category codes defined for UK:
| UK Category | UK Category Type |
|---|---|
| 1 | |
| 1A | Opulent Couples & Singles In Executive City & Suburban Areas |
| 1B | Wealthy Singles In Small City Flats & Suburban Terraces |
| 1C | Urban Living Professional Singles & Couples |
| 1D | Wealthy & Educated Singles In Student Areas |
| 2 | |
| 2A | Opulent Older & Retired Households In Spacious Rural Properties |
| 2B | Affluent Mature Families & Couples In Large Exclusive Detached Homes |
| 2C | Affluent Mature Couples & Singles Some With School Age Children |
| 2D | Wealthy Suburban Professionals In Mixed Tenure |
| 3 | |
| 3A | Wealthy Older Families In Spacious Suburban & Rural Detached & Semis |
| 3B | Young & Mature Couples & Families In Large Rural Dwellings |
| 3C | Well-Off Older Couples & Families In Large Detached & Semis |
| 3D | Wealthy Mixed Households Living In Rural Communities |
| 4 | |
| 4A | Executive Households In Suburban Terraces & Semis |
| 4B | Professional Homeowners In Detached & Semi Suburbia |
| 4C | White Collar Homeowners In Outer Suburbs & Coastal Areas |
| 4D | Mature Owner Occupiers In Rural & Coastal Neighbourhoods |
| 4E | Couples & Families In Modern Rural & Suburban Developments |
| 4F | Mature Couples & Families In Mortgaged Detached & Semis |
| 5 | |
| 5A | Singles, Couples & School Age Families In Mixed Housing |
| 5B | Young & Older Single Mortgagees & Renters In Terraces & Flats |
| 5C | Mature & Retired Singles In Areas Of Small Mixed Housing |
| 5D | Young & Older Households In Coastal, Rural & Suburban Areas |
| 5E | Mature Households In Scottish Industrial Suburbs & Rural Communities |
| 5F | Young & Older Households In Areas Of Mixed Tenure |
| 5G | Older Couples & Singles In Suburban Family Semis |
| 6 | |
| 6A | Less Affluent Communities In Areas Of Mixed Tenure |
| 6B | Older & Mature Households In Suburban Semis & Terraces |
| 6C | Mixed Households In Mostly Welsh Suburban Communities & Rural Areas |
| 6D | Couples & Families With School Age & Older Children In Spacious Semis |
| 6E | Mature Households In Less Affluent Suburban & Rural Areas |
| 6F | Less Affluent Couples In Suburban Family Neighbourhoods |
| 6G | Young Single & Family Communities In Small Terraces & Rented Flats |
| 7 | |
| 7A | Single Mortgagees & Renters In Pre-School Family Neighbourhoods |
| 7B | Singles & Families In Ethnically Mixed Inner City & Suburban Areas |
| 7C | Young Flat Dwelling Singles & Couples In Inner City Student Areas |
| 7D | Young Singles, Couples & Students In Urban Areas |
| 7E | Young Singles In Privately Rented & Housing Association Properties |
| 8 | |
| 8A | Poorer Retired Households In Owned & Rented Accommodation |
| 8B | Older & Mature Households In Suburban Areas Of Mixed Tenure |
| 8C | Older Households With School Age Children In Towns & Suburbs |
| 8D | Poorer Young Singles In Suburban Family Areas |
| 8E | Mixed Mortgagees & Council Tenants In Outer Suburbs |
| 8F | Singles & Couples In Small Terraced Properties |
| 9 | |
| 9A | Poorer Singles In Outer Suburban Family Neighbourhoods |
| 9B | Poorer Singles & Families In Mixed Tenure |
| 9C | Suburban Scottish Households In Small Terraces & Flats |
| 9D | Ethnically Mixed Young Families & Singles In Terraced Housing |
| 9E | Poorer Couples & School Age Families In Terraced & Semis |
| 9F | Flat Dwellers In Council & Housing Association Accommodation |
| 9G | Young & Older Households In Housing Association & Mortgaged Homes |
| 10 | |
| 10A | Hi-Rise Flat Dwellers In Cosmopolitan Areas Of Mixed Tenure |
| 10B | Council Tenants & Mortgagees In Scottish Suburbia |
| 10C | Poorer Mortgagees & Council Renters In Family Neighbourhoods |
| 10D | Singles & Single Parents In Suburban Hi-Rise Flats |
| 10E | Mature Households In Small Terraces & Semis |
| 10F | Poorer Singles In Local Authority Family Neighbourhoods |
| 10G | Single Renters In Mixed Age Hi-Rise Communities |
| XXX | Communal Establishments In Mixed Neighbourhoods |
Cameo UK Group Code
The 10 CAMEO UK groups are described below:
| UK Group | UK Group Type | % UK Households |
|---|---|---|
| 1 | Affluent Singles & Couples In Exclusive Urban Neighbourhoods | 3.47% |
| 2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 3.63% |
| 3 | Affluent Home Owning Couples & Families In Large Houses | 11.45% |
| 4 | Suburban Homeowners In Smaller Private Family Homes | 13.76% |
| 5 | Comfortable Mixed Tenure Neighbourhoods | 9.51% |
| 6 | Less Affluent Family Neighbourhoods | 13.93% |
| 7 | Less Affluent Singles & Students In Urban Areas | 6.07% |
| 8 | Poorer White & Blue Collar Workers | 15.65% |
| 9 | Poorer Family & Single Parent Households | 10.86% |
| 10 | Poorer Council Tenants Including Many Single Parents | 11.34% |
Cameo Financial Category Code
The CAMEO Financial Groups are subdivided into 42 categories for greater discrimination, providing a better understanding of the socio-economic make-up of each group. The following table details the codes present within the CAMEO_FINC field and provides descriptions of each category.
| Financial Category Code | Financial Category Type |
|---|---|
| Lowest Risk | |
| 11 | Older Semi-Detached Neighbourhoods |
| 12 | Wealthy Middle-Aged Professionals |
| 13 | Retired Couples |
| 14 | Less Affluent Council Tenants |
| 15 | Comfortable Terraced Residents |
| 16 | Young Professionals & Students |
| Very Low Risk | |
| 21 | Home Owning Families & Couples |
| 22 | Affluent Professionals & Managers |
| 23 | Retired Couples In Flats |
| 24 | Council Flat Tenants |
| 25 | Home Owning Mature Neighbourhoods |
| 26 | Educated Young Professionals |
| Low Risk | |
| 31 | Older Homeowners |
| 32 | Well-Off Professionals |
| 33 | Retired Neighbourhoods |
| 34 | Poorer Flat Dwellers |
| 35 | Terraced Homeowners |
| 36 | Young Singles & Cohabitees |
| Below Average Risk | |
| 41 | Older Semi-Detached Residents |
| 42 | Affluent Professional Homeowners |
| 43 | Retired Couples & Singles |
| 44 | Council Flat Residents |
| 45 | Less Affluent Families & Couples |
| 46 | Professional Singles & Cohabitees |
| Average Risk | |
| 51 | Less Well-Off Homeowners |
| 52 | Mature Professionals & Managers |
| 53 | Comfortable Retirees |
| 54 | Council Tenants |
| 55 | Lower Skilled Neighbourhoods |
| 56 | Young Educated Neighbourhoods |
| Above Average Risk | |
| 61 | Lower Class Families & Couples |
| 62 | Prosperous Families & Couples |
| 63 | Older & Retired Households |
| 64 | Poorer Council Households |
| 65 | Middle-Aged Homeowners |
| 66 | Professionals Singles In Flats |
| Highest Risk | |
| 71 | Mortgagees & Council Tenants |
| 72 | Professional Families & Couples |
| 73 | Older & Retired Flat Residents |
| 74 | Poorer Unemployed Neighbourhoods |
| 75 | Less Affluent Terraced Neighbourhoods |
| 76 | Educated Young Singles |
| XX | Communal Establishments In Mixed Neighbourhoods |
Cameo Financial Group Code
CAMEO Financial Groups provide seven generic risk types. They give a measure of the risk carried by every postcode in the UK using two significant variables: Value of CCJs and Number of CCJs found within the postcode. The seven group codes available are listed below. Each group has an associated risk factor which is also provided in the table below:
| Financial Group Code | Financial Group | % UK Households | Risk Factor - Ratio of CCJs to Households |
|---|---|---|---|
| 1 | Lowest Risk | 19.67% | 0% - 0% |
| 2 | Very Low Risk | 4.65% | 0% - 4% |
| 3 | Low Risk | 5.89% | 4% - 6% |
| 4 | Below Average Risk | 13.77% | 6% - 11% |
| 5 | Average Risk | 18.18% | 11% - 20% |
| 6 | Above Average Risk | 20.24% | 20% - 36% |
| 7 | Highest Risk | 17.28% | 36% + |
Cameo Income Category Code
The CAMEO Income Categories segment the 8 CAMEO Income Groups into 48 discrete socio-economic and demographic clusters. They provide a greater insight into the type of households within each Income band. The following table outlines the CAMEO Income category codes available and gives a brief description of each:
| Income Category Code | Income Category Type |
|---|---|
| Many Households With An Income Over £100k | |
| 11 | Opulent Families & Couples |
| 12 | Professional Detached Homeowners |
| 13 | Retired Flat Dwellers |
| 14 | Affluent Mixed Neighbourhoods |
| 15 | Wealthy Terraced Households |
| 16 | Affluent Young Professionals |
| Many Households With An Income Between £75 - £100k | |
| 21 | Affluent Families & Couples |
| 22 | Older Professional Families |
| 23 | Retired Professionals |
| 24 | Mixed Occupancy Flats |
| 25 | Home Owning Managers & Professionals |
| 26 | Educated Couples & Singles |
| Many Households With An Income Between £50 - £75k | |
| 31 | Home Owning Families & Couples |
| 32 | Professional Detached Neighbourhoods |
| 33 | Accomplished Retirees |
| 34 | Well-Off Flat Tenants |
| 35 | Professional Terraced Residents |
| 36 | Young Managers & Professionals |
| Many Households With An Income Between £40 - £50k | |
| 41 | Comfortable Families & Couples |
| 42 | Managers & Professionals In Detached Homes |
| 43 | Retired Homeowners |
| 44 | Aspiring Households In Mixed Neighbourhoods |
| 45 | Comfortable Terraced Neighbourhoods |
| 46 | Professional Singles & Cohabitees |
| Many Households With An Income Between £30 - £40k | |
| 51 | Middle-Aged Families & Couples |
| 52 | Families & Couples In Detached Housing |
| 53 | Retired Flat Tenants |
| 54 | Flat Dwelling Families |
| 55 | Terraced Homeowners |
| 56 | Young Professional Flat Dwellers |
| Many Households With An Income Between £20 - £30k | |
| 61 | Families In Semi-Detached Areas |
| 62 | Older Detached Neighbourhoods |
| 63 | Less Affluent Retired Households |
| 64 | Lower Income Tenants |
| 65 | Less Affluent Terraced Homeowners |
| 66 | Couples & Singles In Flats |
| Many Households With An Income Between £10 - £20k | |
| 71 | Lower Skilled Families & Couples |
| 72 | Poorer Detached Homeowners |
| 73 | Retirees In Less Affluent Areas |
| 74 | Lower Class Families |
| 75 | Poorer Terraced Communities |
| 76 | Young Professionals In Student Areas |
| Many Households With An Income Less Than £10k | |
| 81 | Lower Income Older Families |
| 82 | Poorer Owner Occupiers |
| 83 | Retired Council Flat Tenants |
| 84 | Lower Class Council Neighbourhoods |
| 85 | Lower Income Terraced Households |
| 86 | Couples & Singles In Rented Accommodation |
| XX | Communal Establishments In Mixed Neighbourhoods |
Cameo Income Group Code
The following table details the 8 group codes. It also provides a description of each CAMEO Income Group:
| Income Group | Income Group Description | % UK Households | Income Index (100=National Average) |
|---|---|---|---|
| 1 | Many households with an income of over £100K + | 0.85% | 297 - 1484 |
| 2 | Many households with an income of between £75 - £100K | 3.15% | 223 - 297 |
| 3 | Many households with an income of between £50 - £75K | 12.83% | 148 - 223 |
| 4 | Many households with an income of between £40 - £50K | 14.32% | 119 - 148 |
| 5 | Many households with an income of between £30 - £40K | 18.38% | 89 - 119 |
| 6 | Many households with an income of between £20 - £30K | 21.12% | 59 - 89 |
| 7 | Many households with an income of between £10 - £20K | 24.38% | 30 - 59 |
| 8 | Many households with an income of less than £10K | 4.63% | 0 - 30 |
Cameo Investor Category Code
The CAMEO Investor Groups are subdivided into 42 sub-categories for further differentiation providing an indication of the dominant socio-economic characteristics of each group. The descriptions of each CAMEO Investor Category are as follows:
| Investor Category Code | Investor Category Type |
|---|---|
| Serious Investors | |
| 11 | Older Semi-Detached Neighbourhoods |
| 12 | Wealthy Professional Households |
| 13 | Older & Retired Professionals |
| 14 | City Flat Dwellers |
| 15 | Terraced Homeowners |
| 16 | Young Professionals |
| Committed Investors | |
| 21 | Affluent Homeowners |
| 22 | Affluent Professionals |
| 23 | Retired Households |
| 24 | Urban Flat Dwellers |
| 25 | Young & Middle-Aged |
| 26 | Single Professionals |
| Enthusiastic Investors | |
| 31 | Comfortable Homeowners |
| 32 | Prosperous Mortgagees |
| 33 | Mature Educated Couples |
| 34 | Poorer Flat Dwellers |
| 35 | Comfortable Terrace Residents |
| 36 | Young Professional Tenants |
| Active Investors | |
| 41 | Home Owning Families |
| 42 | Affluent Families & Couples |
| 43 | Retired Professionals |
| 44 | Young Council Tenants |
| 45 | Terrace Residents |
| 46 | Young & Educated |
| Interested Investors | |
| 51 | Less Affluent Homeowners |
| 52 | Managers & Professionals |
| 53 | Elderly Households |
| 54 | Council Tenants |
| 55 | Mature Terraced Neighbourhoods |
| 56 | Young Educated Singles |
| Unconcerned Investors | |
| 61 | Lower Skilled Families |
| 62 | Well-Off Homeowners |
| 63 | Council Flat Retirees |
| 64 | Poorer Council Tenants |
| 65 | Poorer Terraced Households |
| 66 | Professional Single Tenants |
| Disinterested Investors | |
| 71 | Poorly Educated Families |
| 72 | Prosperous Mature Homeowners |
| 73 | Retired Council Tenants |
| 74 | Poorer Council Neighbourhoods |
| 75 | Lower Skilled Terrace Residents |
| 76 | Young Educated Neighbourhoods |
| XX | Communal Establishments In Mixed Neighbourhoods |
Cameo Investor Group Code
CAMEO Investor scores every postcode in the UK by wealth and disposable income using two significant variables: the number of Investors found within a postcode and the value of Shareholdings within a postcode. These are grouped into seven distinct Investor bands, namely:
| Investor Group | Investor Group Description | % UK Households | Investor Index (100=National Average) |
|---|---|---|---|
| 1 | Serious Investors | 4.17% | 298 - 12241 |
| 2 | Committed Investors | 4.02% | 235 - 297 |
| 3 | Enthusiastic Investors | 11.62% | 146 - 234 |
| 4 | Active Investors | 20.01% | 77 - 145 |
| 5 | Interested Investors | 19.55% | 38 - 76 |
| 6 | Unconcerned Investors | 19.36% | 5 - 37 |
| 7 | Disinterested Investors | 20.93% | 0 |
Cameo Unemployment Code
CAMEO Unemployment has been built from both long and short-term unemployment rates across male and female claimants gathered at super output level. Postcodes in the UK have been divided into 20 groups as follows:
| Unemployment Groups | % UK Households | % Economically Inactive Households | Economic Inactivity Index (100 = UK Average) |
|---|---|---|---|
| 1 | 4.98% | 0% - 1.0% | 11 |
| 2 | 4.97% | 1.0% - 1.5% | 18 |
| 3 | 4.98% | 1.5% - 1.8% | 25 |
| 4 | 4.98% | 1.8% - 2.3% | 30 |
| 5 | 5% | 2.3% - 2.6% | 37 |
| 6 | 4.98% | 2.6% - 3.1% | 43 |
| 7 | 4.99% | 3.1% - 3.5% | 49 |
| 8 | 4.98% | 3.5% - 4.1% | 56 |
| 9 | 4.98% | 4.1% - 5.0% | 64 |
| 10 | 4.98% | 5.0% - 5.2% | 73 |
| 11 | 4.99% | 5.2% - 6.0% | 83 |
| 12 | 4.98% | 6.0% - 6.8% | 95 |
| 13 | 4.98% | 6.8% - 7.8% | 109 |
| 14 | 4.97% | 7.8% - 8.9% | 124 |
| 15 | 4.98% | 8.9% - 10.2% | 142 |
| 16 | 4.98% | 10.2% - 11.9% | 164 |
| 17 | 4.99% | 11.9% - 13.9% | 191 |
| 18 | 4.99% | 13.9% - 16.6% | 226 |
| 19 | 4.99% | 16.6% - 21.0% | 277 |
| 20 | 4.98% | 21.0%+ | 408 |
Cameo Property Code
CAMEO Property is built from data on house prices. Postcodes are ranked by their average house price and then grouped into 24 bands. The top five bands each contain 1% of all delivery points, and identify the postcodes with the highest property prices. The remaining 19 bands each contain 5% of all delivery points. Thus, property band one identifies those postcodes with the most expensive houses and band twenty-four those postcodes with the lowest house prices. This provides a simple means of assessing the relative house price for any given postcode. The average house price within each CAMEO Property group is as follows:
| Property Group | % GB Households | Minimum Price (£) | Maximum Price (£) |
|---|---|---|---|
| 1 | 0.99% | £918,728 | + |
| 2 | 0.99% | £708,202 | £918,690 |
| 3 | 0.99% | £607,375 | £708,199 |
| 4 | 1% | £544,471 | £607,373 |
| 5 | 1% | £499,678 | £544,470 |
| 6 | 4.98% | £378,716 | £499,670 |
| 7 | 4.99% | £318,383 | £378,715 |
| 8 | 4.98% | £279,144 | £318,382 |
| 9 | 4.98% | £250,278 | £279,143 |
| 10 | 4.99% | £227,162 | £250,277 |
| 11 | 4.99% | £207,409 | £227,161 |
| 12 | 4.98% | £190,219 | £207,408 |
| 13 | 4.99% | £175,197 | £190,218 |
| 14 | 4.99% | £161,784 | £175,196 |
| 15 | 4.98% | £149,362 | £161,783 |
| 16 | 4.99% | £137,710 | £149,361 |
| 17 | 4.99% | £126,751 | £137,709 |
| 18 | 4.98% | £116,152 | £126,750 |
| 19 | 4.98% | £105,725 | £116,151 |
| 20 | 4.98% | £95,371 | £105,724 |
| 21 | 4.98% | £85,137 | £95,370 |
| 22 | 4.99% | £74,772 | £85,136 |
| 23 | 4.98% | £62,729 | £74,771 |
| 24 | 4.99% | - | £62,728 |
Refer Cameo UK Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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US
This section provides details of the full range of fields available in the CAMEO USA Classification and the CAMEO USA Analysis data suite.
- Cameo USA Classification: CAMEO USA Classification segments American households into 58 categories organized into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
- CAMEO USA Analysis: CAMEO USA Analysis labels each postcode according to a select
number of discriminators. It provides additional insight for 3 core variables:
Presence of Children,IncomeandFinancial Stress.
CAMEO Analysis is typically used to enrich the inputs into modeling processes or to refine specialized segmentation models.
Cameo USA Category Code
The following table details the category codes defined for US:
| USA Category | USA Category Type |
|---|---|
| 1 | |
| 1A | High Society Families |
| 1B | Upper Crust Households |
| 1C | Asset Rich Families |
| 1D | Elite Suburbs |
| 1E | Moguls And Mansions |
| 2 | |
| 2A | Skyscraping Nouveau Riche |
| 2B | Subtopia |
| 2C | Cosmopolitan Suburbia |
| 2D | Old Money |
| 3 | |
| 3A | High Flying Families |
| 3B | Urban Movers And Shakers |
| 3C | Middle Class Managers |
| 3D | Professional Urban Families |
| 3E | Affluent Established Suburbia |
| 3F | Escape To The Country |
| 4 | |
| 4A | Big City Startups |
| 4B | Middle Age, Middle Class |
| 4C | Urban Success |
| 4D | Urbane Melting Pot |
| 4E | Settled In The Suburbs |
| 4F | Rural Empty Nesters |
| 5 | |
| 5A | Big City Hipsters |
| 5B | School Run Families |
| 5C | Small Town Suburbia |
| 5D | Settled In The City |
| 5E | Close To Retirement, Out Of Town |
| 5F | Mature Suburbs |
| 5G | Comfortable In Retirement |
| 6 | |
| 6A | Studying In The City |
| 6B | Suburban Sharers |
| 6C | Big Family Values |
| 6D | Diverse Urban Mix |
| 6E | Settled And Single |
| 6F | Established Traditional Neighbourhoods |
| 6G | Retirement Communities |
| 7 | |
| 7A | Flown The Nest |
| 7B | Struggling Scholars |
| 7C | Fledgling Urban Families |
| 7D | Coastal Chic |
| 7E | Downtown Tenants |
| 7F | Maturing In Middle America |
| 7G | Retiring Renters |
| 8 | |
| 8A | New Kids On The Block |
| 8B | Urban Endeavours |
| 8C | Bohemian Broods |
| 8D | Blue Collar Bourgeoisie |
| 8E | Provincial Fusion |
| 8F | Golden Oldies |
| 9 | |
| 9A | Urban Start-Ups |
| 9B | Cramped City Families |
| 9C | Big City Small Wallet |
| 9D | Small Town Family Struggle |
| 9E | Low Income Melting Pot |
| 10 | |
| 10A | Stretched Family Start-Ups |
| 10B | Struggling Young Families |
| 10C | Hard Up Households |
| 10D | Big Town Austerity |
| 10E | Homeowners In Hardship |
| XX | Unclassified / No Population Data |
Cameo USA Group Code
The 10 CAMEO USA groups and the “XX”group are described below:
| USA Group | USA Group Type |
|---|---|
| 1 | American Aristocracy |
| 2 | Exclusive Society |
| 3 | Prosperous Families |
| 4 | Enterprising Households |
| 5 | Comfortable Communities |
| 6 | Aspiring Consumers |
| 7 | Dynamic Neighbourhoods |
| 8 | Diverse Communities |
| 9 | Stretched Tenants |
| 10 | Strained Society |
| XX | Unclassified / No Population Data |
Refer Cameo USA Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group.
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Cameo International Code
CAMEO International is a classification in its own right, which enables the user to consistently classify and target international consumers according to their affluence and lifestage. This two-digit code is also provided with all our international classifications enabling one country to be accurately compared against another through the power of CAMEO.
CAMEO International is grouped into five income types and then further divided into 25 categories defining their lifestage.
| International Code | International Type |
|---|---|
| 1 | Wealthy Households |
| 11 | Pre-Family Couples & Singles |
| 12 | Young Couples With Children |
| 13 | Families With School Age Children |
| 14 | Older Families & Mature Couples |
| 15 | Elders In Retirement |
| 2 | Prosperous Households |
| 21 | Pre-Family Couples & Singles |
| 22 | Young Couples With Children |
| 23 | Families With School Age Children |
| 24 | Older Families & Mature Couples |
| 25 | Elders In Retirement |
| 3 | Comfortable Households |
| 31 | Pre-Family Couples & Singles |
| 32 | Young Couples With Children |
| 33 | Families With School Age Children |
| 34 | Older Families & Mature Couples |
| 35 | Elders In Retirement |
| 4 | Less Affluent Households |
| 41 | Pre-Family Couples & Singles |
| 42 | Young Couples With Children |
| 43 | Families With School Age Children |
| 44 | Older Families & Mature Couples |
| 45 | Elders In Retirement |
| 5 | Poorer Households |
| 51 | Pre-Family Couples & Singles |
| 52 | Young Couples With Children |
| 53 | Families With School Age Children |
| 54 | Older Families & Mature Couples |
| 55 | Elders In Retirement |
| XX | Unclassified / No Population Data |