Reference Data Overview

The Pitney Bowes Reference Data defines a set of permissible values to be used by other data fields in your system to ensure data quality. It enhances data validity, accuracy and consistency. It enables you to extract more value from your data and obtain trusted data from Big Data system.

For example, if you use the Reference Data with Data Normalization Module, you can establish a single customer identity across the enterprise. A well-defined customer information is the first step towards improving operational efficiency.