Use Cases
- Access to attribute data that provides additional information about an address such as demographics, proximity to hazards, availability of services and other property information.
- Improved efficiency in managing and maintaining consistent and accurate data for customer address lists.
- The ability to generate an address list of customers targeted for products and services based on specific attributes associated with their address.
The following sections provide more detailed information.
GeoEnrichment of Address Data
The pbKey™ unique identifier serves as a lookup key with Pitney Bowes GeoEnrichment datasets to add attribute data for an address location. Depending on the GeoEnrichment dataset(s) you install, the attribute data can include property ownership, real estate, census, consumer expenditure, demographic, geographic, fire and flood protection, and/or telecommunication and wireless systems information and more. Some of these datasets return point location specific data, such as property ownership and real estate, whereas others provide polygonal-based data, for example, fire and flood protection, which can identify flood plains, wildfire or rating territories.
Address Master Data Management using ReversePBKeyLookup
To ensure the latest address information and most accurate locations are being used, businesses may regularly geocode their customer address list. There is a cost in terms of computing power to this intensive process, as well as a small chance of changes to the address match. Some businesses monitor these changes since it's integral to their business. Additionally, many businesses have multiple address databases across different business functions, and have the need for consistent representation of a single address across multiple systems and databases. ReversePBKeyLookup removes the need to re-geocode the address by using the pbKey™ unique identifier rather than the address as input. The address together with latitude/longitude coordinates are returned. The ReversePBKeyLookup process is substantially faster and therefore less costly than using the address to retrieve this information. In addition, since a pbKey is persistent, there is no chance of matching to a different address.
Identifying addresses from GeoEnrichment data using ReversePBKeyLookup
The GeoEnrichment Module products are a variety of text-based data files that contain different attributes for each address in the Master Location Dataset. You can use the attributes in one or more of these GeoEnrichment datasets to identify customers for products or services based on those specific attributes. The lookup key for these products is the pbKey™ unique identifier rather than the address. This allows you to easily link customers across multiple datasets if you need to consider attributes included in more than one GeoEnrichment dataset. For example, using Ground View Family Demographics Fabric, in conjunction with Property Attribute Fabric, you would be able to generate a list of pbKeys for records that represent young families, with 4 or more persons, in large houses, to target for specific products and services. Once records with the desired attributes have been identified, the pbKeys from those records can be used to return the address and location information for those customers using ReversePBKeyLookup.