Field Description

This section provides basic information about the fields provided in the US GeoDemographics file structure. Following are the fields and their short description that are coming from the Cameo USA Classification and Cameo USA Analysis suite.

Cameo USA Classification

  • Cameo_USA - This field provides you the knowledge of different category codes and their respective type present within the Cameo_USA field.
    Note: CAMEO USA Classification segments American households into 58 categories organised into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
    Cameo USA Category Cameo USA Type
    1A High Society Families
    1B Upper Crust Households
    1C Asset Rich Families
    1D Elite Suburbs
    1E Moguls and Mansions
    2A Skyscraping Nouveau Riche
    2B Subtopia
    2C Cosmopolitan Suburbia
    2D Old Money
    3A High Flying Families
    3B Urban Movers And Shakers
    3C Middle Class Managers
    3D Professional Urban Families
    3E Affluent Established Suburbia
    3F Escape To The Country
    4A Big City Startups
    4B Middle Age, Middle Class
    4C Urban Success
    4D Urbane Melting Pot
    4E Settled In The Suburbs
    4F Rural Empty Nesters
    5A Big City Hipsters
    5B School Run Families
    5C Small Town Suburbia
    5D Settled In The City
    5E Close To Retirement, Out Of Town
    5F Mature Suburbs
    5G Comfortable In Retirement
    6A Studying In The City
    6B Suburban Sharers
    6C Big Family Values
    6D Diverse Urban Mix
    6E Settled And Single
    6F Established Traditional Neighbourhoods
    6G Retirement Communities
    7A Flown The Nest
    7B Struggling Scholars
    7C Fledgling Urban Families
    7D Coastal Chic
    7E Downtown Tenants
    7F Maturing In Middle America
    7F Retiring Renters
    8A New Kids On The Block
    8B Urban Endeavours
    8C Bohemian Broods
    8D Blue Collar Bourgeoisie
    8E Provincial Fusion
    8F Golden Oldies
    9A Urban Start-Ups
    9B Cramped City Families
    9C Big City Small Wallet
    9D Small Town Family Struggle
    9E Low Income Melting Pot
    10A Stretched Family Start-Ups
    10B Struggling Young Families
    10C Hard Up Households
    10D Big Town Austerity
    10E Homeowners In Hardship
    XX Unclassified / No Population Data
  • Cameo_USAG - The following table provides information about the different group codes and their respective types present in the Cameo_USAG field.
    Cameo USA Group Cameo USA Type
    1 American Aristocracy
    2 Exclusive Society
    3 Prosperous Families
    4 Enterprising Households
    5 Comfortable Communities
    6 Aspiring Consumers
    7 Dynamic Neighbourhoods
    8 Diverse Communities
    9 Stretched Tenants
    10 Strained Society
  • Cameo_INTL - CAMEO International is a classification in its own right, which enables the user to consistently classify and target international consumers according to their affluence and lifestage. This two-digit code is provided with all our international classifications enabling one country to be accurately compared against another through the power of CAMEO.
    The following table provides information for the CAMEO International field which is grouped into five income types and then further divided into 25 categories defining life stage.
    Cameo Intl Code Cameo International Type
    1 Wealthy Households
    11 Pre-Family Couples & Singles
    12 Young Couples With Children
    13 Families With School Age Children
    14 Older Families & Mature Couples
    15 Elders In Retirement
    2 Prosperous Households
    21 Pre-Family Couples & Singles
    22 Young Couples With Children
    23 Families With School Age Children
    24 Older Families & Mature Couples
    25 Elders In Retirement
    3 Comfortable Households
    31 Pre-Family Couples & Singles
    32 Young Couples With Children
    33 Families With School Age Children
    34 Older Families & Mature Couples
    35 Elders In Retirement
    4 Less Affluent Households
    41 Pre-Family Couples & Singles
    42 Young Couples With Children
    43 Families With School Age Children
    44 Older Families & Mature Couples
    45 Elders In Retirement
    5 Poorer Households
    51 Pre-Family Couples & Singles
    52 Young Couples With Children
    53 Families With School Age Children
    54 Older Families & Mature Couples
    55 Elders In Retirement
    XX Unclassified / No Population Data
Cameo USA Analysis
  • PTile_STATE_PresChildren - The percentile value of families with children at the state level. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to that state.
  • PTile_NAT_PresChildren - The percentile value of families with children at the national level. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to that state.
  • PTile_STATE_FinStress - A percentile based on the financial stress experienced by households in the area. It is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated against the State that the area lies within. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to that state.
  • PTile_NAT_FinStress - A percentile based on the financial stress experienced by households in the area. It is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated nationally. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to the national statistics.

IncomeFocus_Decile

The IncomeFocus_Decile ranges from 1-10, with decile "1" indicating high average incomes and decile "10" indicating lower average Incomes. Following table seggregates income with respect to IncomeFocus_Decile ranges.
Income Focus Decile % Households Minimum Income (USA$) Maximum Income (USA$)
1 10.96 111312 -
2 10.44 91420 111311
3 10.23 78915 91419
4 10.04 69540 78914
5 9.91 61682 69539
6 9.80 54605 61681
7 9.71 47765 54604
8 9.66 40503 47764
9 9.64 31303 40502
10 9.61 - 31302