Maximizing Precision
If your analysis requires highly precise geocoded addresses, choose a strategy in which the geocoder returns the maximum percentage of high precision geocodes and the lowest number of imprecise matches (false positives). To do this, use the Close match criteria settings on the Matching tab to require close matches to match on all address elements. Also, set no fallback level (do not select Postal centroid or Geographic centroid on the Geocoding tab.
This technique may produce a lower percentage match rate, but will provide the best precision.