What Is Location Intelligence?

Location intelligence is:

  • An awareness of relationships between location information and business analysis and operations
  • The ability to use the understanding of geographic relationships to predict how it impacts a business or organization
  • The capability to react to how location influences an organization by changing business processes in order to minimize risk and maximize opportunities

Location Intelligence enables a business to measure, compare and analyze its data from business operations, in conjunction with external data such as transportation networks, regulatory jurisdictions, market characteristics or its own customers.