SERP Processing

Validate Address allows for Software and Evaluation Recognition Processing ( SERP ). SERP processing enables you to qualify for Canada Post® postal discounts. Validate Address returns PoCAD data, which improves accuracy for house number and apartment data.
Note: You can return PoCAD data in batch mode only. If you try to return PoCAD data in real time, Validate Address will return with an error.

When you use SERP Certified™ processing, Validate Address generates a Canada Post SERP Statement of Accuracy. This form must be given to Canada Post along with the mailing to qualify for certain discounts. The form contains information about the software you used for SERP processing, information about your name-and-address list, information about your output file, information about the mailer, and other statistics about your mailing. For detailed information about Canada Post Address Accuracy Statement, see http://www.canadapost.ca/cpo/mc/business/productsservices/atoz/addressaccuracy.jsf.

To run Validate Address in SERP Certified™ mode, follow these steps:

  1. Validate Address must be in SERP Certified™ mode. If (Not SERP Certified) appears at the top of the window, click the Enable SERP settings button. The Configure SERP box will appear.
  2. Click Configure SERP. The SERP Report Fields dialog box appears.
  3. Type your merchant CPC number.
  4. Type the mailer Name, Address, and City, State, ZIP.
  5. Click OK.
  6. In Enterprise Designer, drag SERPReport from the Reports pallet to the canvas.
    Note: You do not need to draw a connector between the Validate Address stage and the CASS3553 report.
  7. Double-click the SERPReport icon on the canvas.
  8. On the Stages tab, ensure that the Validate Address check box is checked. Note that if you have renamed the Validate Address stage to something else, you should check the box with the name you have given the address validation stage.
  9. On the Parameters tab, select the format for the report. You can create the report in PDF, HTML, or plain text format. PDF format is the default.
  10. Click OK.