Introduction to Master Data Management

Context Graph identifies and measures relationships between people, groups of people, or almost any other type of entity. It can use your data to identify hidden, latent, or non-obvious connections among people, groups, and organizations. It can also identify shifting patterns of connectedness, distance, centrality, influence status, and importance. With this information, you can predict customer influence and impact and categorize entities as leaders, followers, influencers, outliers, or late adopters. You can also predict churn and offer more personalized customer service by anticipating customer needs and optimizing offerings. You can even use it to detect and prevent fraud, crime, and terrorism.