Segmentation

Segmentation illustrates the lifestyle characteristics of households in terms of their family status, children characteristics, income behaviors, financial preferences and interests. It helps understand customer’s lifestyle choices.

The data coverage is available for the following countries:
  • Australia (AUS)
  • Canada (CAN)
  • France (FRA)
  • Germany (DEU)
  • Italy (ITA)
  • UK (GBR)
  • US (USA)