Segmentation Variable Descriptions
AUSTRALIA
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code |
| International Type | International Classification according to affluence and lifestage. Refer International Code |
| Australia Group Code | Australia Group Code |
| Australia Group Type | Austrailia Classification giving broad groups based on key demographic and socio-economic characteristics. Refer Australia Group Code |
| Australia Category Code | Australia Category Code |
| Australia Category Type | Autrailia Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer Australia Category Code |
| Population | Population count |
| Households | Household count |
| Landuse | Type of Land |
| Presence of children aged 0-15 factor score | Factor score ranging from -2.89305 (low) to 12.32907 (high), where a low score shows an area with a low percentage of children and a higher score shows an increasing presence of children. |
| Presence of children aged 0-15 decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1 indicates area with a lower number of children aged under 15 and, decile = 10 indicates area with a higher number of children aged under 15. |
| Adult age factor score | Factor score ranging from -3.82031 (low) to 6.88577 (high), where low score indicates a relatively young population compared to the national average, and a high score indicates an aging population. |
| Adult age decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1 indicates area with a younger adult population and decile = 10 indicates area with an older adult population. |
| Weekly rent payment factor score | Factor score ranging from -1.91126 (low) to 2.54467 (high), where a low score represents a low weekly rent payment and a high score represents a higher weekly rent payment. Median weekly rent in Australia is $285 (ABS Census 2011). |
| Weekly rent payment decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1 indicates area with low weekly rent, and decile = 10 indicates area with high weekly rent. |
| Household size factor score | Factor score ranging from -3.21720 (low) to 5.78698 (high), where low score shows the area containing a high proportion of single person households and high score indicates an increasing household size, with the highest scores representing households of 6 or more people. |
| Household size decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1 indicates the area containing a high proportion of smaller properties and decile = 10 indicates the area with a high proportion of larger properties. |
| Occupation factor score | Factor score ranging from -4.72535 (low) to 3.66225 (high), where low score represents those working in manual and unskilled jobs and high score representing those in skilled and managerial jobs. |
| Occupation decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1 indicates areas with more people occupied in manual and unskilled jobs and decile = 10 indicates areas with more people occupied in skilled and managerial jobs. |
| Education factor score | Factor score ranging from -2.38198 (low) to 5.97064 (high), where low score represents areas with a lower number of University graduates and high score represents areas with a high number of people with a postgraduate degree. |
| Education decile score | Decile score ranging from 1 (low) to 10 (high), where decile = 1
indicates areas with a lower number of University graduates and
decile = 10 indicates areas with a high number of people having a
Postgraduate degree. Note: Records with zero population and CAMEO Category XX have
the following Analysis values:
Factor: -99.99999 Decile: -99 These should be excluded from any analysis undertaken. |
| Household insurance | Average weekly household expenditure on Household Insurance. National average spend is $7.95. |
| Household insurance spend deciles | Decile score ranging from 1 (low) to 10 (high) |
| Medical insurance | Average weekly household expenditure on Medical Insurance. National average spend is $21.15. |
| Medical insurance spend deciles | Decile score ranging from 1 (low) to 10 (high) |
| Life insurance | Average weekly household expenditure on Life Insurance. National average spend is $3.60. |
| Life insurance spend deciles | Decile score ranging from 1 (low) to 10 (high). Note: Records
with zero population and CAMEO Category XX have the following
Analysis values: Factor: -99.99999 Decile: -99 These should be excluded from any analysis undertaken. A few non XX Insurance variables can also have -99/-99.99. These records should be excluded from analysis using the Insurance variables. |
| Sickness insurance | Average weekly household expenditure on Sickness Insurance. National average spend is $3.38. |
| Sickness insurance spend deciles | Decile score ranging from 1 (low) to 10 (high) |
| Income focus | Annual gross household income measure in local currency (for example, AUS$ for Australia) at a small geographical level |
| Income focus decile score | Decile score ranging from 1 (low) to 10 (high) |
| Refer Australia Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
CANADA
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| Canada Group Code | Canada Group Code. Refer Canada Group Code for more details. |
| Canada Group Type | Canada Classification giving broad groups based on key demographic and socio-economic characteristics. Refer Canada Group Code for more details. |
| Canada Cluster Code | Canada Cluster Code. Refer Canada Cluster Code for more details. |
| Canada Cluster Type | Canada Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer Canada Cluster Code for more details. |
| Population | Current year total population |
| Households | Current year estimated households |
| Adult population | Current year total adult population |
| Adult male population | Current year total adult male population |
| Adult female population | Current year total adult female population |
| Refer Canada Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
FRANCE
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| France Group Code | France Group Code. Refer France Group Code for more details. |
| France Group Type | France Classification giving broad groups based on key demographic and socio-economic characteristics. Refer France Group Code for more details. |
| France Category Code | France Category Code. Refer France Category Code for more details. |
| France Category Type | France Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer France Category Code for more details. |
| Population | Population count |
| Households | Household count |
| Movers factor score | Factor score ranging from -5.82615 (low) to 5.95444 (high), with a low score indicating a younger, more transient population, and a higher score indicating an older more settled population. |
| Movers decile score | Decile score ranging from 1 (low) to 10 (high). This field contains a decile score related to Movers factor score, ranging from 1-10, with decile = 1 indicating a younger, more transient population and decile = 10 indicating an older more settled population. |
| Household composition factor score | Factor score ranging from -4.29079 (low) to 7.22247 (high), with a low score indicating a young, pre-family population, and a higher score indicating an older population with a higher number of married couples and families. |
| Household composition decile score | Decile score ranging from 1 (low) to 10 (high). This field contains a decile score related to Household composition factor score, ranging from 1-10, with decile = 1 indicating a young, pre-family population and decile = 10 indicating a higher number of married couples and families. |
| Property tenure and type factor score | Factor score ranging from -2.75641 (low) to 2.08816 (high), where a low score indicates an area dominated by renters and smaller properties (mostly flats) while a higher score indicates an area of larger houses and high owner occupation. |
| Property tenure and type decile score | Decile score ranging from 1 (low) to 10 (high). This field contains a decile score related to Property tenure and type decile score, ranging from 1-10, where decile = 1 indicates an area dominated by renters and smaller properties (mostly flats) and decile = 10 indicates an area of larger houses and high owner occupation. |
| Income and education factor score | Factor Score ranging from -4.11415 (low) to 7.16509 (high), where a low score indicates an area of lower than average income and fewer people having attended further education courses, and a high score indicating areas of greater wealth, and a greater number of people having been educated to degree level and above. |
| Income and education decile score | Decile score ranging from 1 (low) to 10 (high). This field contains a decile score related to Income and education factor score, ranging from 1-10, with decile = 1 indicates an area of lower than average income and fewer people having attended further education courses, and decile = 10 indicating areas of greater wealth, and a greater number of people having been educated to degree level and above. |
| Refer Cameo France Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
GERMANY
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| Germany Group Code | Germany Group Code. Refer Germany Group Code for more details. |
| Germany Group Type | Germany Classification giving broad groups based on key demographic and socio-economic characteristics. Refer Germany Group Code for more details. |
| Germany Category Code | Germany Category Code. Refer Germany Category Code for more details. |
| Germany Category Type | Germany Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer Germany Category Code for more details. |
| Population | Population count |
| Households | Household count |
| Going Grey factor score | Factor score ranging from -0.65125 to 3.48785, where a low score indicates a lower presence of people aged over 50 and a high score indicates a higher presence of people over 50. |
| Going Grey decile score | Decile score related to Going Grey factor score, ranging from 1-10, with decile = 1 indicating a lower presence of people aged over 50 and decile = 10 indicating a higher presence of people aged over 50. |
| Settling Down factor score | Factor score ranging from -0.74996 to 3.04404, where, a low score indicates younger, more transient population and a high score indicates older more settled population. |
| Settling Down decile score | Decile score related to Settling Down factor score, ranging from 1-10, with decile = 1 indicating a younger, more transient population and decile = 10 indicating an older more settled population. |
| Home Comforts factor score | Factor score ranging from -0.76214 to 38.21842, where, a low score indicates an area of lower household density and higher incomes, and a high score indicates higher household density and lower incomes. |
| Home Comforts decile score | Decile score related to Home Comforts factor score, ranging from 1-10, with decile = 1 indicating an area of lower household density and higher incomes and decile = 10 indicating higher household density and lower incomes. |
| Refer Germany Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
ITALY
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| Italy Group Code | Italy Group Code. Refer Italy Group Code for more details. |
| Italy Group Code | Italy Classification giving broad groups based on key demographic and socio-economic characteristics. Refer Italy Group Code for more details. |
| Italy Category Code | Italy Category Code. Refer Italy Category Code for more details. |
| Italy Category Type | Italy Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer Italy Category Code for more details. |
| Population | Population count |
| Households | Household count |
| Presence of adults aged over 60 factor score | Factor score ranging from -2.11294 (low) to 11.29792 (high), where a low score shows an area containing few people aged over 60 and a higher score shows an increasing presence of people aged over 60. |
| Presence of adults aged over 60 decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| Presence of children factor score | Factor score ranging from -2.37013 (low) to 14.00844 (high), where a low score shows an area containing very few children and a higher score shows an increasing presence of children. |
| Presence of children decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| Household size factor score | Factor score ranging from -3.29242 (low) to 8.62378 (high), where a low score shows an area containing a high proportion of single person households and a higher score shows an increasing household size, with the highest scores representing households of 6 or more people. |
| Household size decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| Employment sector factor score | Factor score ranging from -2.36376 (low) to 4.00805 (high), where a low score represents the primary and secondary sector and higher scores represent the tertiary sector. |
| Employment sector decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| Education factor score | Factor score ranging from -6.74671 (low) to 4.65849 (high), where a low score represents those with little or no education and a higher score shows an increasing level of education. |
| Education decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| House size factor score | Factor score ranging from -5.39566 (low) to 2.57965 (high), where a low score represents houses consisting of just one or two rooms and a higher score shows an increasing number of rooms. |
| House size decile score | Decile score ranging from 1 (low) to 10 (high). The factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10. |
| Refer Italy Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
UK
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| UK Group Code | UK Group Code. Refer UK Group Code for more details. |
| UK Group Type | UK Classification giving broad groups based on key demographic and socio-economic characteristics. Refer UK Group Code for more details. |
| UK Category Code | UK Category Code. Refer UK Category Code for more details. |
| UK Category Type | UK Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer UK Category Code for more details. |
| Financial Category Code | Financial Category Code. Refer Financial Category Code for more details. |
| Financial Category Type | UK Financial Classification based on risk and socio-economic characteristics. Refer Financial Category Code for more details. |
| Financial Group Code | Financial Group Code. Refer Financial Group Code for more details. |
| Financial Group Type | UK Investor Group Classification by investor type. Refer Financial Group Code for more details. |
| Income Category Code | Income Category Code. Refer Income Category Code for more details. |
| Income Category Type | UK Income Category Classification based on demographic and socio-economic characteristics. Refer Income Category Code for more details. |
| Income Group Code | Income Group Code. Refer Income Group Code for more details. |
| Income Group Type | UK Income Group Classification. Refer Income Group Code for more details. |
| Investor Category Code | Investor Category Code. Refer Investor Category Code for more details. |
| Investor Category Type | UK Investory Category Classification based on socio-economic charateristics. Refer Investor Category Code for more details. |
| Investor Group Code | Investor Group Code. Refer Investor Group Code for more details. |
| Investor Group Type | UK Investor Group Classification by investor type. Refer Investor Group Code for more details. |
| Unemployment Code | Unemployment Code. Refer Unemployment Code for more details. |
| Unemployment Economic Activity | Inactivity Index based on unemployment rate and 100 being UK average. |
| Property Code | Property Code. Refer Property Code for more details. |
| Property Price Range | UK Property Price Range for this property classification group. |
| Grid Easting mapping reference | Six digit Grid Northing Mapping Reference. |
| Postcode status indicator | Postcode status indicator, 0 indicates old and 1 indicates current. |
| Grid Northing Mapping Reference | Six digit Grid Northing Mapping Reference. |
| Post Sector | Outward part of the postcode plus the 1st digit of the inward part of the postcode. |
| Post District | Outward part of the postcode. |
| Post Area | Six digit Grid Northing Mapping Reference. |
| Refer UK Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |
US
| VARIABLE NAME | VARIABLE DESCRIPTION |
|---|---|
| International Code | International Code. Refer International Code for more details. |
| International Type | International Classification according to affluence and lifestage. Refer International Code for more details. |
| USA Group Code | Group Code. Refer USA Group Code for more details. |
| USA Group Type | USA Classification giving broad groups based on key demographic and socio-economic characteristics. Refer USA Group Code for more details. |
| USA Category Code | Category Code. Refer USA Category Code for more details. |
| USA Category Type | USA Classification giving segments inside groups based on key demographic and socio-economic characteristics. Refer USA Category Code for more details. |
| Population | Population count |
| Households | Household count |
| Statewise presence of children percentile | Percentile of presence of families with children at State level. The presence of children factor score ranges from -2.24847 to 3.55500, where a low score shows an area containing very few children and a higher score shows an increasing presence of children. The percentile values go from 1-100, where 1 is low and 100 is high. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to that state. |
| Nationwise presence of children percentile | Percentile of presence of families with children under 15 years of age in a specific area at National level. This field is calculated nationally. The percentile values go from 1-100, where 1 is low and 100 is high. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to the national statistics. |
| Statewise income percentile | Percentile based on the income of an area at State level. This field is calculated against the State that the area lies within. The percentile values go from 1-100, where 1 is low and 100 is high. A low percentile indicates an area with lower household income, while a high percentile indicates an area with higher household income. A value of 50 indicates that the households in that area have an average income, compared to that state. |
| Nationwise income percentile | Percentile based on the income of an area at National level. This field is calculated nationally. The percentile values go from 1-100, where 1 is low and 100 is high. A low percentile indicates an area with lower household income, while a high percentile indicates an area with higher household income. A value of 50 indicates that the households in that area have an average income, compared to the national statistics.. |
| Statewise financial stress percentile | Percentile based on the financial stress (rent or mortgage payments) experienced by households in the area at State level. This is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated against the State that the area lies within. The percentile values go from 1-100, where 1 is low and 100 is high. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to that state. |
| Nationwise financial stress percentile | Percentile based on the financial stress (rent or mortgage payments) experienced by households in the area at National level. This is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated nationally. The percentile values go from 1-100, where 1 is low and 100 is high. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to the national statistics. |
| Refer US Table for a quick overview of the classification and the pre-dominant characteristics found within each category and group. | |