Enabling tracking on the outbound profile
The Outbound Profile page allows you to enable tracking. In addition to the built-in Insert Message Beacon feature, you also have the option to enable email opening through Google Analytics (GA) integration. Note that the Insert Message Beacon does not require mapping; refer to Message Content and Header Settings for details.
The Outbound Profile page allows for URL click-through tracking; you can either select the internal (built-in) method or integration with GA.